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Agency

Starting a Creative Firm in the Age of Digital Marketing

  • Authors
  • Rick Webb

Table of contents

  1. Front Matter
    Pages i-ix
  2. Introduction

    1. Rick Webb
      Pages 1-3
  3. Culture and Vision

    1. Front Matter
      Pages 5-5
    2. Rick Webb
      Pages 7-8
    3. Rick Webb
      Pages 9-14
    4. Rick Webb
      Pages 15-17
    5. Rick Webb
      Pages 19-23
    6. Rick Webb
      Pages 25-29
  4. The Work

    1. Front Matter
      Pages 31-31
    2. Rick Webb
      Pages 33-38
    3. Rick Webb
      Pages 39-44
    4. Rick Webb
      Pages 45-74
    5. Rick Webb
      Pages 75-85
    6. Rick Webb
      Pages 87-92
  5. New Business

    1. Front Matter
      Pages 93-93
    2. Rick Webb
      Pages 95-101
    3. Rick Webb
      Pages 103-109
    4. Rick Webb
      Pages 111-134
    5. Rick Webb
      Pages 135-154
  6. The People

    1. Front Matter
      Pages 155-155
    2. Rick Webb
      Pages 157-160
    3. Rick Webb
      Pages 161-169
    4. Rick Webb
      Pages 171-182
    5. Rick Webb
      Pages 183-195
  7. Money

    1. Front Matter
      Pages 197-197
    2. Rick Webb
      Pages 199-205
    3. Rick Webb
      Pages 207-212
    4. Rick Webb
      Pages 213-215
    5. Rick Webb
      Pages 217-230
  8. Operations

    1. Front Matter
      Pages 231-231
    2. Rick Webb
      Pages 233-242
    3. Rick Webb
      Pages 243-247
    4. Rick Webb
      Pages 249-253
    5. Rick Webb
      Pages 255-256
    6. Rick Webb
      Pages 257-260
    7. Rick Webb
      Pages 261-264
    8. Rick Webb
      Pages 265-268
  9. What’s Next?

    1. Front Matter
      Pages 269-269
    2. Rick Webb
      Pages 271-274
    3. Rick Webb
      Pages 275-279
    4. Rick Webb
      Pages 281-294
    5. Rick Webb
      Pages 303-305
    6. Rick Webb
      Pages 307-322
    7. Rick Webb
      Pages 323-325
  10. Back Matter
    Pages 327-341

About this book

Introduction

This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.

Keywords

Advertising brand business cash flow communication entrepreneur funding growth marketing pricing success

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods
Engineering