© 2016

Higher Education Consumer Choice


Table of contents

  1. Front Matter
    Pages i-vi
  2. Jane Hemsley-Brown, Izhar Oplatka
    Pages 1-13
  3. Jane Hemsley-Brown, Izhar Oplatka
    Pages 14-43
  4. Jane Hemsley-Brown, Izhar Oplatka
    Pages 44-64
  5. Jane Hemsley-Brown, Izhar Oplatka
    Pages 65-93
  6. Jane Hemsley-Brown, Izhar Oplatka
    Pages 94-117
  7. Jane Hemsley-Brown, Izhar Oplatka
    Pages 118-132
  8. Back Matter
    Pages 133-137

About this book


Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.


brand branding communication globalization higher education Internationalisation market segmentation marketing migration modeling Organisation reputation

Authors and affiliations

  1. 1.University of SurreyUK
  2. 2.Tel Aviv UniversityIsrael

About the authors

Jane Hemsley-Brown is a professor at Surrey Business School, University of Surrey, Guildford, UK where she has been Head of the Department of Business ( 2007-2011), Associate Dean (International Affairs) and Deputy Head of School (2008-2014). Her research interests include the marketisation of education, consumer behaviour and higher education marketing.
Izhar Oplatka is a professor of Educational Administration and Leadership at The School of Education, Tel Aviv University, Israel and the head of the dept. of Educational Policy and Administration. Professor Oplatka's research focuses on the lives and career of school teachers and principals, educational marketing, emotions and educational administration.

Bibliographic information

Industry Sectors
Finance, Business & Banking