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Standing Room Only

Marketing Insights for Engaging Performing Arts Audiences

  • Authors
  • Joanne Scheff Bernstein
Book

Table of contents

  1. Front Matter
    Pages i-xii
  2. Joanne Scheff Bernstein
    Pages 1-7
  3. Joanne Scheff Bernstein
    Pages 33-45
  4. Joanne Scheff Bernstein
    Pages 145-168
  5. Joanne Scheff Bernstein
    Pages 187-199
  6. Joanne Scheff Bernstein
    Pages 229-239
  7. Joanne Scheff Bernstein
    Pages 241-260
  8. Joanne Scheff Bernstein
    Pages 313-343
  9. Joanne Scheff Bernstein
    Pages 357-370
  10. Back Matter
    Pages 371-408

About this book

Introduction

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.

Keywords

Advertising brand communication management market research marketing pricing Promotion public relations strategic marketing theatre

Bibliographic information

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