China Goes West
Everything You Need to Know About Chinese Companies Going Global
Table of contents
About this book
Introduction
Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
Keywords
China international business culture West business interest International Business science and technology success
Bibliographic information
- DOI https://doi.org/10.1007/978-1-137-29393-0
- Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
- Publisher Name Palgrave Macmillan, London
- eBook Packages Palgrave Business & Management Collection
- Print ISBN 978-1-349-67122-9
- Online ISBN 978-1-137-29393-0
- Buy this book on publisher's site
- Industry Sectors
- Finance, Business & Banking