Mastering the Globalization of Business

  • Authors
  • Roger Cartwright

Part of the Palgrave Master Series book series (MSB)

Table of contents

  1. Front Matter
    Pages i-x
  2. Roger Cartwright
    Pages 1-6
  3. Roger Cartwright
    Pages 7-25
  4. Roger Cartwright
    Pages 26-46
  5. Roger Cartwright
    Pages 47-67
  6. Roger Cartwright
    Pages 68-83
  7. Roger Cartwright
    Pages 84-103
  8. Roger Cartwright
    Pages 104-119
  9. Roger Cartwright
    Pages 120-130
  10. Roger Cartwright
    Pages 148-165
  11. Roger Cartwright
    Pages 166-178
  12. Roger Cartwright
    Pages 179-192
  13. Back Matter
    Pages 193-202

About this book


The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.


business globalization management marketing

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods