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Places

Identity, Image and Reputation

  • Authors
  • Simon Anholt

Table of contents

  1. Front Matter
    Pages i-ix
  2. Simon Anholt
    Pages 1-8
  3. Simon Anholt
    Pages 20-30
  4. Simon Anholt
    Pages 31-37
  5. Simon Anholt
    Pages 38-47
  6. Simon Anholt
    Pages 48-83
  7. Simon Anholt
    Pages 84-93
  8. Simon Anholt
    Pages 103-116
  9. Simon Anholt
    Pages 117-124
  10. Simon Anholt
    Pages 125-143
  11. Simon Anholt
    Pages 157-160
  12. Back Matter
    Pages 161-168

About this book

Introduction

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

Keywords

brand branding Import marketing reputation

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods