© 2006

The Economics of Online Markets and ICT Networks

  • Russel Cooper
  • Gary Madden
  • Ashley Lloyd
  • Michael Schipp

Part of the Contributions to Economics book series (CE)

Table of contents

  1. Front Matter
    Pages I-XI
  2. Introduction

    1. Russel Cooper, Gary Madden, Ashley Lloyd, Michael Schipp
      Pages 1-6
  3. Innovation and Competition in Online Markets

    1. Front Matter
      Pages 7-7
    2. Ian Harper, Ric Simes, Craig Malam
      Pages 25-40
    3. Gary Madden, Truong P. Truong, Michael Schipp
      Pages 77-90
    4. Armando Calabrese, Nathan Levialdi Ghiron, Massimo Gastaldi
      Pages 91-110
  4. Regulation, Pricing and Evaluation by Real Options

    1. Front Matter
      Pages 111-111
    2. Guillermo Lozano, José María Rodríguez
      Pages 129-141
    3. James Alleman, Paul Rappoport
      Pages 143-155
    4. Tae-Ho Lyoo, Jongwook Jeong, Hyun-Jung Lee, Jeong-Dong Lee
      Pages 157-166
    5. Nadine Bellamy, Jean-Michel Sahut
      Pages 167-182
  5. Empirical Approaches to Market Analysis

    1. Front Matter
      Pages 183-183
    2. Aniruddha Banerjee, Harold Ware
      Pages 185-202
    3. Yong Yeop Sohn, Hun-Wha Yang
      Pages 203-214
    4. Sangkyu Byun, Hongkyun Bae, Hanjoo Kim
      Pages 215-225
    5. Jae-Hyeon Ahn, Sang-Pil Han, Kyoung-Yong Jee, Moon-Koo Kim
      Pages 227-243

About this book


Building new business on the most recent version of the Web is no longer a multi-million dollar undertaking. Start-up companies are leveraging a decade of innovation of technology, driven by entrepreneurs not financiers. Past lessons led to new service that provides a sustainable revenue base from which to refine service offerings and the definition of a viable business model. Within this context, the volume examines the economics of platform structure and firm competition within and between online markets, modern theoretical treatments of regulatory intervention in online markets and the consideration of forward-looking experimental analysis of demand for yet to be provided services. The volume is divided into three parts: innovation and competition in online markets; regulation, pricing and evaluation with real options; and empirical approaches to market analysis.


E-Marketplace ICT-Networks Information Technology (IT) Online Markets Web competition e-commerce innovation networks regulation science and technology

Editors and affiliations

  • Russel Cooper
    • 1
  • Gary Madden
    • 2
  • Ashley Lloyd
    • 3
  • Michael Schipp
    • 2
  1. 1.UWS City Research Centre Level 8AEGISSydneyAustralia
  2. 2.School of Economics and FinanceCurtin Business SchoolBentleyAustralia
  3. 3.School of Inforamtion SystemsCurtin Business SchoolBentleyAustralia

Bibliographic information

Industry Sectors
Consumer Packaged Goods
Finance, Business & Banking