© 2006

Retailing in the 21st Century

Current and Future Trends

  • Manfred Krafft
  • Murali K. Mantrala


  • Present situation of the retail sector and future challenges explored

  • Written by leading experts in the field


Table of contents

  1. Front Matter
    Pages I-XI
  2. Pages 1-10
  3. Introduction

    1. Dhruv Grewal, Ram Krishnan, Michael Levy, Jeanne Munger
      Pages 13-25
    2. Zygmunt Mierdorf, Murali K. Mantrala, Manfred Krafft
      Pages 27-38
  4. Global, Environmental, and Market Trends

    1. John Dawson
      Pages 41-58
    2. Barton A. Weitz, Mary Brett Whitfield
      Pages 59-75
    3. Roy Larke
      Pages 77-93
    4. Kirthi Kalyanam, Rajiv Lal, Gerd Wolfram
      Pages 95-112
    5. Raymond R. Burke
      Pages 113-125
    6. Vadlamani Ravi, Kalyan Raman, Murali K. Mantrala
      Pages 127-141
    7. Thorsten Litfin, Gerd Wolfram
      Pages 143-157
    8. Mark D. Uncles
      Pages 159-173
    9. Peter Sonneck, Cirk Sören Ott
      Pages 175-192
    10. Edward J. Fox, Raj Sethuraman
      Pages 193-208
  5. Trends in Retail Management

    1. Julia Merkel, Paul Jackson, Doreén Pick
      Pages 211-224
    2. Susan M. Broniarczyk, Wayne D. Hoyer
      Pages 225-238
    3. Ruth N. Bolton, Venkatesh Shankar, Detra Y. Montoya
      Pages 255-269
    4. Hermann Simon, Andreas von der Gathen, Philip W. Daus
      Pages 271-288
    5. Dieter Ahlert, Markus Blut, Heiner Evanschitzky
      Pages 289-308

About this book


Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world’s leading experts in retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.


Future Store Retail Retail Management Retail Marketing Retailing Sales Trade Trends business communication distribution management marketing radio-frequency identification (RFID)

Editors and affiliations

  • Manfred Krafft
    • 1
  • Murali K. Mantrala
    • 2
  1. 1.Institute of MarketingUniversity of MuensterMuensterGermany
  2. 2.College of BusinessUniversity of Missouri — ColumbiaColumbiaUSA

About the editors

Manfred Krafft holds the Chair of Marketing at the University of Muenster, Germany. He is also director of the Center for Interactive Marketing and Media Management (CIM). Professor Krafft has published articles in Interfaces, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Recherche et Application en Marketing and Marketing Science. For one of his papers he won the INFORMS Society for Marketing Science's Practice Prize in 2003. Professor Krafft serves on several editorial boards.

Murali Mantrala is the Sam M. Walton Distinguished Professor of Marketing at the University of Missouri. He has published articles in Marketing Science, Journal of Marketing Research, Journal of Marketing, International Journal of Research in Marketing, Marketing Letters, Interfaces, Managerial and Decision Economics and European Journal of Operational Research and serves on the editorial review board of Marketing Science. Professor Mantrala recently spent several years as a Manager with ZS Associates Inc., a sales and marketing strategy consulting firm, with clients in the pharmaceutical, insurance and broadcast media industries.

Bibliographic information

  • Book Title Retailing in the 21st Century
  • Book Subtitle Current and Future Trends
  • Editors Manfred Krafft
    Murali K. Mantrala
  • DOI
  • Copyright Information Springer Berlin · Heidelberg 2006
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics Business and Management (R0)
  • Hardcover ISBN 978-3-540-28399-7
  • eBook ISBN 978-3-540-28433-8
  • Edition Number 1
  • Number of Pages XII, 414
  • Number of Illustrations 79 b/w illustrations, 0 illustrations in colour
  • Topics Marketing
  • Buy this book on publisher's site
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From the reviews:

"The book ‘Retailing in the 21st Century’ improves contemporary retailing’s public image, enhances the knowledge of its practioners, and stimulates further retailing research. … Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)