Fig. 5 | Memory & Cognition

Fig. 5

From: Source memory for advertisements: The role of advertising message credibility

Fig. 5

The source-monitoring model for three sources (Keefe et al., 2002), adapted for the present purpose. Each processing tree represents the cognitive processes that occur in response to a specific item. The rectangles on the right represent the participants’ answers in the source-monitoring test. Letters along the branches represent the cognitive processes that lead to these answers (D• = recognition of an item as old or new, d• = source memory, b = guessing old, a• = source guessing for recognized old items, g• = source guessing for unrecognized items classified as old)

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