Fig. 3 | Memory & Cognition

Fig. 3

From: Source memory for advertisements: The role of advertising message credibility

Fig. 3

The source-monitoring model for two sources (Bayen et al., 1996), adapted for the present purpose. Each processing tree represents the cognitive processes that occur in response to the items shown on the left side of the figure. The rectangles on the right represent the participants’ answers in the source-monitoring test. Letters along the branches represent the cognitive processes that lead to these answers (D• = recognition of an item as old or new, d• = source memory, b = guessing old, aAd = guessing that a recognized statement had been presented as an advertisement, gAd = guessing that an unrecognized statement had been presented as an advertisement)

Back to article page