Evolutionary and Institutional Economics Review

, Volume 4, Issue 1, pp 171–180 | Cite as

A Study on Changes in the Composition of Output—An Alternative Consumption Theory in Terms of Multiple-self

  • Satoshi Yoshii


In a Reproduction System, consumer behavior that is so complicated and depends on individual habits, social conventions, institutions, and neighbors’ behavior is put into the Black Box. This paper presents an alternative consumption theory in terms of Multiple-self that describes a conflict between the roles which individuals bear in a society, and attempts to explain economic effects such as Veblen effects and some elasticity of demand for households, without using marginal utility theory.


multiple-self expected consumption soft information processing reproduction system 


C67 D11 E11 


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Copyright information

© Japan Association for Evolutionary Economics 2007

Authors and Affiliations

  1. 1.Graduate School of Economics and Business AdministrationHokkaido UniversitySapporo City, HokkaidoJapan

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