Advertisement

Auto Tech Review

, Volume 2, Issue 5, pp 54–55 | Cite as

Honda’s New i-DTEC Engine — Unconventional & Futuristic

  • Springer India New Delhi
Technology Diesel Engine
  • 40 Downloads

That Honda Cars India Limited (HCIL) has received phenomenal response to the newly-launched compact sedan, Amaze, isn’t surprising, especially for its diesel offering with the brand new 1.5 l i-DTEC engine. This was to be the company’s first diesel engine in the Indian market, and consumer expectations were sky high. With ` 2,500 cr lined up for investment in a new plant, HCIL would expect the i-DTEC engine not just to drive volumes, but help the company earn back some of the marketshare it lost for the want of a diesel engine. We take a detailed look at the new engine, and explain why it could change the company’s fortunes in the coming years.

Introduction

Honda Cars India Limited’s (HCIL) decision to stay away from introducing a diesel option in the Indian market posed several questions on the consumers’ mind. From the company’s perspective, it just had one 2.2 l diesel option in Europe, and that made no business sense to be introduced. Moreover, the company makes some of the finest...

Keywords

Diesel Diesel Engine Amaze Mechanical Friction Consumer Sentiment 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer 2013

Authors and Affiliations

  • Springer India New Delhi
    • 1
  1. 1.New DelhiIndia

Personalised recommendations