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Focusing on Customer Needs

  • Product Positioning
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ATZextra worldwide

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Authors
  1. Bernd Stegmann
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  2. Mathias Geisen
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Stegmann, B., Geisen, M. Focusing on Customer Needs. ATZextra Worldw 14, 18–23 (2009). https://doi.org/10.1365/s40111-009-0129-7

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  • DOI: https://doi.org/10.1365/s40111-009-0129-7

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