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Zentrale Bausteine der Vertriebssteuerung — Theorie und Praxis

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Authors and Affiliations

  1. Lehrstuhls für Vertriebsmanagement und Business-to-Business-Marketing, WHU - Otto Beisheim School of Management, Burgplatz 2, 56179, Vallendar, Deutschland

    Ove Jensen

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  1. Ove Jensen
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Jensen, O. Zentrale Bausteine der Vertriebssteuerung — Theorie und Praxis. Control Manag Rev 57, 12–21 (2013). https://doi.org/10.1365/s12176-013-0729-y

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