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Im Dialog mit den Digital Natives: Social-Media-Strategien für Unternehmen

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Controlling & Management Review Aims and scope

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  • Prensky, M.: Digital Natives, Digital Immigrants. In: On the Horizon, 9. Jg. (2001), Heft 5, S. 1 – 6.

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Singh, M., Reiff, G. Im Dialog mit den Digital Natives: Social-Media-Strategien für Unternehmen. Control Manag Rev 57, 66–70 (2013). https://doi.org/10.1365/s12176-013-0682-9

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  • DOI: https://doi.org/10.1365/s12176-013-0682-9

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