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Nicht den Kopf verlieren! Social-Media- Aktivitäten rational steuern

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Controlling & Management Review Aims and scope

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  1. Geschäftsführer complexium GmbH, complexium GmbH, Neue Schönhauser Straße 20, 10178, Berlin, Germany

    Martin Grothe

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  1. Martin Grothe
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Correspondence to Martin Grothe.

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Grothe, M. Nicht den Kopf verlieren! Social-Media- Aktivitäten rational steuern. Control Manag Rev 57, 14–24 (2013). https://doi.org/10.1365/s12176-013-0677-6

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  • DOI: https://doi.org/10.1365/s12176-013-0677-6

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