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Controlling & Management

, Volume 51, Supplement 2, pp 83–88 | Cite as

Strategisches Kundencontrolling

Eine konzeptionelle und empirische Studie zum Kundenwertmanagement
  • Sven Reinecke
  • Jens Keller
FUNKTIONALE LÖSUNGEN
  • 813 Downloads

Literatur

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Copyright information

© Gabler Verlag Wiesbaden GmbH 2007

Authors and Affiliations

  • Sven Reinecke
  • Jens Keller

There are no affiliations available

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