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Strategisches Kundencontrolling

Eine konzeptionelle und empirische Studie zum Kundenwertmanagement

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Literatur

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Authors
  1. Sven Reinecke
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  2. Jens Keller
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Reinecke, S., Keller, J. Strategisches Kundencontrolling. Z Control Manag 51 (Suppl 2), 83–88 (2007). https://doi.org/10.1365/s12176-012-0169-0

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  • DOI: https://doi.org/10.1365/s12176-012-0169-0

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