Marketing Review St. Gallen

, Volume 31, Issue 3, pp 36–45 | Cite as

The Cost and Complexity Challenge of Serving Small Customers

Schwerpunkt Herausforderungen
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Keywords

Supply Chain Sales Force Customer Segment Original Equipment Manufacturer Custom Inventory 

Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.McKinsey’s London officeWeisbadenDeutschland

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