Marketing Review St. Gallen

, Volume 31, Issue 3, pp 36–45 | Cite as

The Cost and Complexity Challenge of Serving Small Customers

  • Ingo Aghte
  • Georg Winkler
Schwerpunkt Herausforderungen


Supply Chain Sales Force Customer Segment Original Equipment Manufacturer Custom Inventory 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Copyright information

© Springer Fachmedien Wiesbaden 2014

Authors and Affiliations

  1. 1.McKinsey’s London officeWeisbadenDeutschland

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