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Marketing Review St. Gallen

, Volume 29, Issue 3, pp 34–39 | Cite as

The Bumpy Road to India – Market Entry Challenges for Swiss Companies

  • Mathias Imbach
  • Roger Moser
  • Philipp Rehbock
  • Winfried Ruigrok
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Keywords

Critical Incident Market Entry Study Respondent Swiss Company Entry Mode Choice 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

References

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  8. Piekkari, R./Welch, C./Paavilainen, E. (2009): The Case Study as Disciplinary Convention: Evidence from International Business Journals, in: Organizational Research Methods, 12, pp. 567–589.Google Scholar
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  10. The Economist (2011): Inbound and Outbound Deals: Their Oyster, with Grit Included, in: The Economist, October 22, pp. 11–16.Google Scholar

Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012

Authors and Affiliations

  • Mathias Imbach
  • Roger Moser
  • Philipp Rehbock
  • Winfried Ruigrok

There are no affiliations available

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