Marketing Review St. Gallen

, Volume 29, Issue 3, pp 34–39 | Cite as

The Bumpy Road to India – Market Entry Challenges for Swiss Companies

  • Mathias Imbach
  • Roger Moser
  • Philipp Rehbock
  • Winfried Ruigrok
Markteintritt
  • 337 Downloads

Keywords

Critical Incident Market Entry Study Respondent Swiss Company Entry Mode Choice 

References

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  8. Piekkari, R./Welch, C./Paavilainen, E. (2009): The Case Study as Disciplinary Convention: Evidence from International Business Journals, in: Organizational Research Methods, 12, pp. 567–589.Google Scholar
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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012

Authors and Affiliations

  • Mathias Imbach
  • Roger Moser
  • Philipp Rehbock
  • Winfried Ruigrok

There are no affiliations available

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