Marketing Review St. Gallen

, Volume 29, Issue 3, pp 34–39 | Cite as

The Bumpy Road to India – Market Entry Challenges for Swiss Companies

  • Mathias Imbach
  • Roger Moser
  • Philipp Rehbock
  • Winfried Ruigrok


Critical Incident Market Entry Study Respondent Swiss Company Entry Mode Choice 


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Copyright information

© Gabler Verlag | Springer Fachmedien Wiesbaden GmbH 2012

Authors and Affiliations

  • Mathias Imbach
  • Roger Moser
  • Philipp Rehbock
  • Winfried Ruigrok

There are no affiliations available

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