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Controlling & Management

, Volume 56, Supplement 2, pp 73–78 | Cite as

Business Model Modularity –A Way to Gain Strategic Flexibility?

  • Oliver Schön
Flexible Geschäftsmodelle

Introduction

Increased volatility in generally accelerating markets and increasingly complex value chains coupled with power shifts between producers, suppliers and consumers have made corporate environments more challenging. Companies which want to succeed in this extremely challenging environment need to be able to flexibly react to changes that could hardly be predicted. This capability is termed strategic flexibility and it is argued that modularity is a means to gain this strategic flexibility. While the concept of modularity and its implications on strategic flexibility has been discussed on product, process and organization design level it has not yet been explored in the realm of business model design. Research covering a value chain or value creation perspective, which somewhat links to business model concepts, is still rather limited (see for example Fine et al. 2002, Worren et al. 2002, Jacobides 2005).

I believe that the business model concept can provide a holistic view on...

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Copyright information

© Gabler Verlag 2012

Authors and Affiliations

  • Oliver Schön
    • 1
  1. 1.Strategy & InnovationOffenbach am MainDeutschland

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