Advantageous alliances

  • George S. Day
Special Issue On Relationship Marketing

Keywords

Strategic Alliance Harvard Business Review Strategic Management Journal Sustainable Competitive Advantage Market Science Fall 

References

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Copyright information

© Academy of Marketing Science 1995

Authors and Affiliations

  • George S. Day
    • 1
  1. 1.the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of PennsylvaniaUSA

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