Delays and the dynamics of service evaluations

  • Shirley Taylor
  • John D. Claxton
Article

Abstract

In this study, we examine the stability of evaluations and relative importance weights in linear compensatory service performance evaluations when customers are delayed. We postulate that even within one specific service, a consumer’s evaluation model may differ depending on the service experience. In an empirical study comparing delayed and nondelayed airline passengers, we found that evaluations of punctuality and overall service quality differed between those experiencing a delay and those who did not. More significantly, the delay also affected other service attribute evaluations and the relative importance of the various service attributes in the prediction of overall service evaluation. Preliminary explanations for these results, based on attribute salience and mood research, are discussed.

Keywords

Service Quality Service Evaluation Negative Mood Consumer Research Importance Weight 

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Copyright information

© Academy of Marketing Science 1994

Authors and Affiliations

  • Shirley Taylor
    • 1
  • John D. Claxton
    • 2
  1. 1.the School of BusinessQueen’s UniversityKingston
  2. 2.the Faculty of Commerce and Business Administration at the University of British ColumbiaUSA

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