Journal of the Academy of Marketing Science

, Volume 31, Issue 4, pp 425–447 | Cite as

An analysis of e-business adoption and its impact on business performance

  • Fang Wu
  • Vijay Mahajan
  • Sridhar Balasubramanian


Across industries, firms have adopted e-business initiatives to better manage their internal business processes as well as their interfaces with the environment. In this study, a unified framework that captures the antecedents of e-business adoption, adoption intensity, and performance outcomes is proposed and empirically tested using data collected from senior managers in four technology-intensive industries. Applying a framework that captures the intensity of e-business adoption across four business process domains, the authors find that the antecedents and performance outcomes of e-business adoption are best studied in a process-specific context. They find, for example, that while the communication and internal administration aspects of e-business positively affect performance outcomes, the more high-profile activities related to online order taking and e-procurement do not. The authors' findings provide the foundation for a more rigorous study of e-business.


e-business technology adoption radical innovation innovation adoption IT business value marketing strategy 


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Copyright information

© Academy of Marketing Science 2003

Authors and Affiliations

  • Fang Wu
    • 1
  • Vijay Mahajan
    • 2
  • Sridhar Balasubramanian
    • 3
  1. 1.Michigan State UniversityUSA
  2. 2.University of Texas at AustinAustinUSA
  3. 3.University of North Carolina at Chapel HillChapel HillUSA

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