Journal of the Academy of Marketing Science

, Volume 31, Issue 3, pp 323–326 | Cite as

The dangers of poor construct conceptualization

  • Scott B. MacKenzie
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients


Construct Validity Measurement Model Internal Consistency Reliability Conceptual Domain Formative Indicator 
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Copyright information

© Academy of Marketing Science 2003

Authors and Affiliations

  • Scott B. MacKenzie
    • 1
  1. 1.Indiana UniversityUSA

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