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Journal of the Academy of Marketing Science

, Volume 31, Issue 3, pp 323–326 | Cite as

The dangers of poor construct conceptualization

  • Scott B. MacKenzie
Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients

Keywords

Construct Validity Measurement Model Internal Consistency Reliability Conceptual Domain Formative Indicator 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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References

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  7. Jarvis, Cheryl Burke, Scott B. MacKenzie, and Philip M. Podsakoff. Forthcoming. “A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research.”Journal of Consumer Research 30 (2).Google Scholar
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  9. Summers, John O. 2001. “Guidelines for Conducting Research and Publishing in Marketing: From Conceptualization through the Review Process.”Journal of the Academy of Marketing Science 29 (4): 405–415.CrossRefGoogle Scholar

Copyright information

© Academy of Marketing Science 2003

Authors and Affiliations

  • Scott B. MacKenzie
    • 1
  1. 1.Indiana UniversityUSA

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