Medical Information on Demand

  • 7 Citations


Hoffmann-LaRoche’s Drug Information Department was facing up to 500 requests every month for information about Roche products. Many were repetitive and routine, but their sheer numbers required the full-time dedication of four drug information professionals. The department’s mandate is to deliver medical information quickly to Roche customers: health care providers and Roche field representatives, as they request it.

The challenge then was how to handle an increasing demand for information on drug products without adding to headcount. A fax back system with a toll free number was decided upon, making available more than 600 documents, in both official languages (English and French), on commonly asked about topics on Roche drugs to health care providers. While Fax-on-Demand is not the answer to all questions, it can handle most repeat questions, and may become the preferred venue when health care professionals need fast access to scientific information.

This is a preview of subscription content, log in to check access.

Access options

Buy single article

Instant unlimited access to the full article PDF.

US$ 39.95

Price includes VAT for USA

Subscribe to journal

Immediate online access to all issues from 2019. Subscription will auto renew annually.

US$ 189

This is the net price. Taxes to be calculated in checkout.

Author information

Correspondence to Mary Gaspic BSc, Phm.

Rights and permissions

Reprints and Permissions

About this article

Cite this article

Gaspic, M., Biondi, L. & Flowers, T. Medical Information on Demand. Ther Innov Regul Sci 32, 289–292 (1998) doi:10.1177/009286159803200138

Download citation

Key Words

  • Medical information
  • Fax
  • Technology
  • Workload
  • Service