Abstract
We present an analysis of game model that represents a composition of Markov model of social network and a new model of behavior of the agents under lump sum payment of the principal. We calculated Nash equilibria, conditions on types of the agents within social network and found an algorithm of optimal control of social network. Based on these results, optimal control for types is developed which ensures maximum goal function of the principal.
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Original Russian Text © D.N. Fedyanin, A.G. Chkhartishvili, 2010, published in Upravlenie Bol’shimi Sistemami, 2010, No. 31, pp. 265–275.
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Fedyanin, D.N., Chkhartishvili, A.G. On a model of informational control in social networks. Autom Remote Control 72, 2181–2187 (2011). https://doi.org/10.1134/S000511791110016X
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DOI: https://doi.org/10.1134/S000511791110016X