Designing for Attribute-Level Best-Worst Choice Experiments
Using the D-optimality criterion, we show that resolution 3 fractional factorial designs perform as well as the complete factorial design in attribute-level best-worst choice experiments, assuming both that all attribute levels are equally attractive and that only main effects of attribute levels are to be used to explain the results.
AMS Subject Classification62J15; 62K05
Key-wordsDiscrete choice experiments Stated preference experiments
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