Corporate Reputation Review

, Volume 21, Issue 1, pp 22–36 | Cite as

The Corporate Reputation Reporting Framework (CRRF)

Original Article
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Abstract

Corporate reputation (CR) sciences have made way into c-level management quite rapidly in the past two decades. During the same period, numerous CR measurement techniques also emerged. This study evaluates the effectiveness and appropriateness of available models for thoroughly reporting an organization’s CR. By highlighting and rationalizing the central features of the ‘reputation’ construct, the usefulness of notable measurement approaches for thoroughly reporting CR is critiqued. The analysis reveals that most techniques deviate from theory, and in several ways fall short of incorporating online aspects of corporate (e-) reputation formation. A corporate reputation reporting framework is modeled and directed towards large-scale applicability across contexts. The proposed framework robustly integrates a variety of CR features, facilitating the creation of comprehensive CR reports and delivers insights into the urgency of adapting to digital aspects of reputation formation and management.

Keywords

Corporate reputation e-Reputation Reputation measurement Reputation management Framework development Reporting framework 

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Copyright information

© Macmillan Publishers Ltd., part of Springer Nature & Reputation Institute 2017

Authors and Affiliations

  1. 1.Toulouse Business SchoolToulouseFrance

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