Table 3 Descriptive and reliability statistics

From: Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix

Construct N. of items α Mean SD
Brand experience 12 0.722 3.66 1.32
Brand loyalty 4 0.828 3.43 1.62
Brand trust 4 0.852 4.68 1.19
Repurchase intentions 3 0.777 4.12 0.99