Table 2 Sample demographics

From: Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix

Characteristic Sample = 438  
Gender   
Male 134 31%
Female 304 69%
Birth year   
1982–1989 (“old” Millennials) 288 66%
1990–1995 (“young” Millennials) 150 34%
Time spent per user per week   
 < 10 h
10–30 h
 > 30 h
150
223
65
34%
51%
15%