Table 1 Section of the administered survey

From: Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix

Investigated constructs Source Questions
BEX _SENSORY DIMENSION Brakus et al. (2009) This brand makes a strong impression on my visual sense or other senses
BEX _SENSORY DIMENSION Brakus et al. (2009) I find this brand interesting in a sensory way
BEX _SENSORY DIMENSION Brakus et al. (2009) This brand does not appeal to my senses
BEX_INTELLECTUAL DIMENSION Brakus et al. (2009) I engage in a lot of thinking when I encounter this brand
BEX_INTELLECTUAL DIMENSION Brakus et al. (2009) This brand does not make me think
BEX_INTELLECTUAL DIMENSION Brakus et al. (2009) This brand stimulates my curiosity and problem solving
BEX_BEHAVIORAL DIMENSION Brakus et al. (2009) I engage in physical actions and behaviours when I use this brand
BEX_BEHAVIORAL DIMENSION Brakus et al. (2009) This brand results in bodily experiences
BEX_BEHAVIORAL DIMENSION Brakus et al. (2009) This brand is not action oriented
BEX_AFFECTIVE DIMENSION Brakus et al. (2009) This brand induces feelings and sentiments
BEX_AFFECTIVE DIMENSION Brakus et al. (2009) I do not have strong emotions for this brand
BEX_AFFECTIVE DIMENSION Brakus et al. (2009) This brand is an emotional brand
BRAND_TRUST Sung and Kim (2010) I trust this brand
BRAND_TRUST Sung and Kim (2010) This brand is safe
BRAND_TRUST Sung and Kim (2010) This is an honest brand
BRAND_TRUST Sung and Kim (2010) I rely on this brand
REPURCHASE INTENTION Hsu et al. (2014) If I could, I would like to continue using this brand
REPURCHASE INTENTION Hsu et al. (2014) I plan to continue using this brand in the future
REPURCHASE INTENTION Hsu et al. (2014) It is likely that I will continue renew the subscription in the future
BRAND_LOYALTY Odin et al. (2001) I am loyal to only this brand (Netflix) of this category
BRAND_LOYALTY Odin et al. (2001) During my next subscription, I will subscribe the same brand (Netflix) of this category
BRAND_LOYALTY Odin et al. (2001) I always subscribe the same brand (Netflix)
BRAND_LOYALTY Odin et al. (2001) Usually, I subscribe the same brand (Netflix) of this category