Place Branding and Public Diplomacy pp 1–2 | Cite asThe International Place Branding Association Conference (IPBA 2017) in Swansea, WalesAuthorsAuthors and affiliationsJasmin SéraEmail authorConference ReviewFirst Online: 16 April 2018 2 Downloads This is a preview of subscription content, log in to check accessCopyright information© Macmillan Publishers Ltd., part of Springer Nature 2018Authors and AffiliationsJasmin Séra12Email author1.Department of CommunicationPompeu Fabra UniversityBarcelonaSpain2.Department of Social and Cultural AnthropologyUniversity of ViennaViennaAustria