Business Economics

, Volume 53, Issue 4, pp 202–208 | Cite as

Behavioral attitudes toward current economic events: a lesson from neuroeconomics

  • Kavous ArdalanEmail author
Original Article


This paper discusses the implications of neuroeconomics with respect to behavioral attitudes toward the interpretation of current economic events. To this end it first brings to the fore two aspects of neuroeconomics, namely, that thinking imposes strain on the mind, and that brain activity is a scarce resource. It then discusses how this affects the attitude of an economist trained in a specific school of thought. Without exposure to other schools of economic thought, the economist will have unknowingly biased views.


Neuroeconomics Economic thought Bias Diversity 


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Copyright information

© National Association for Business Economics 2018

Authors and Affiliations

  1. 1.School of ManagementMarist CollegePoughkeepsieUSA

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