Digital agendas in the insurance industry: the importance of comprehensive approaches

  • Alexander BohnertEmail author
  • Albrecht Fritzsche
  • Shirley Gregor


With a growing awareness of the potential of innovation provided by digital technology, insurance companies have increasingly adopted digital agendas in their business activities. Our paper studies the relationship between the expression of a digital agenda in annual reports and the business performance of 41 publicly-traded European insurance companies for the time period from 2007 to 2017. Our findings show a positive relationship, which is particularly strong in cases where companies take a comprehensive approach by addressing digital technology both in the context of internal activities within their own organisation and external activities in connection with customers and business partners.


Digitalization Firm characteristics Shareholder value Corpus linguistics 


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Copyright information

© The Geneva Association 2018

Authors and Affiliations

  • Alexander Bohnert
    • 1
    Email author
  • Albrecht Fritzsche
    • 1
  • Shirley Gregor
    • 2
  1. 1.School of Business and EconomicsFriedrich-Alexander University Erlangen-Nürnberg (FAU)NurembergGermany
  2. 2.Australian National University (ANU) College of Business and EconomicsCanberraAustralia

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