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Journal of Marketing Analytics

, Volume 7, Issue 2, pp 76–83 | Cite as

Loyalty management in durable consumer goods: trends in the influence of recommendation intention on repurchase intention by time after purchase

  • Takumi KatoEmail author
Original Article

Abstract

Unlike consumer goods, durable consumer goods have a long product life, so it is difficult to survey repurchase intentions. Therefore, recommendation intention tends to be adopted as factors that contribute to repurchase intention. However, it has been insufficient to consider influence of elapsed time since purchasing, which is a problem peculiar to durable consumer goods. In Japan, customers replace their cars about every 10 years on average. In this study, it was clarified that recommendation intention doesn’t have a constant influence on repurchase intention during this period. This result provides suggestions on how to handle recommendation intention in durable consumer goods.

Keywords

Customer relationship management Loyalty Preference Satisfaction Recommendation intention Repurchase intention 

Notes

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Copyright information

© Springer Nature Limited 2019

Authors and Affiliations

  1. 1.Honda Motor Co.,LtdWako-shiJapan

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