Ringtone: Exploring the rise and fall of Nokia in mobile phones
Yves Doz and Keeley Wilson’s book on Nokia Corporation’s rise to success and fall from a market leadership position in mobile phones joins some classical narrative accounts on similar themes (see, e.g., Burgelman, 1994; Danneels, 2011). Narrative is a key word here, as, despite the theoretical framework that Doz and Wilson use, the book is mainly a description of the history of Nokia. As in all good stories, the book presents dramatic events and heroic managers affecting the company’s evolution at critical turning points. The conclusions of the book are various. Organized around the four critical factors (cognition, organization, relationships, and emotions) which comprise their framework, the main messages concern the difficulties of renewal and change after the initial success factors are imprinted in all parts and activities of the organization.
Doz and Wilson establish their narrative as a theoretical version of the ‘whodunit’: what best explains Nokia’s failure to remain...
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