Public Perceptions and Understanding of Job Titles Related to Behavior Analysis

Abstract

The current paper provides an analysis of results for 2 surveys designed to gather information regarding the general public’s perceptions and understanding of various job titles related to behavior analysis. Survey data were collected using Amazon Mechanical Turk. Information regarding pleasantness and clarity of job titles, as well as common words associated with job titles, is presented and discussed.

This is a preview of subscription content, log in to check access.

Fig. 1.

References

  1. Becirevic, A., Critchfield, T. S., & Reed, D. D. (2016). On the social acceptability of behavior-analytic terms: Crowdsourced comparisons of lay and technical language. The Behavior Analyst. Advance online publication. https://doi.org/10.1007/s40614-016-0067-4.

  2. Behavior Analyst Certification Board. (2019). US employment demand for behavior analysts: 2010–2018. Littleton, CO: Author.

  3. Critchfield, T. S. (2018). An emotional appeal for the development of empirical research on narrative. Perspectives on Behavior Science, 41(2), 575–590.

    Article  Google Scholar 

  4. Critchfield, T. S., Doepke, K. J., Epting, K. I., Becirevic, A., Reed, D. D., Fienup, D. M., et al. (2017). Normative emotional responses to behavior analysis jargon and how not to use words to win friends and influence people. Behavior Analysis in Practice, 10, 97–106.

    Article  Google Scholar 

  5. Crump, M. J. C., McDonnell, J. V., & Gureckis, T. M. (2013). Evaluating Amazon’s mechanical turk as a tool for experimental behavioral research. PLoS ONE, 8(3), 1–18.

    Article  Google Scholar 

  6. Doughty, A. H., Holloway, C., Shields, M. C., & Kennedy, L. E. (2012). Marketing behavior analysis required (really) different talk: A critique of Kohn (2005) and a(nother) call to arms. Behavior and Social Issues, 21, 115–134.

    Article  Google Scholar 

  7. Hantula, D., Critchfield, T. S., & Rasmussen, E. (2017). Swan song. The Behavior Analyst, 40, 297–303.

    Article  Google Scholar 

  8. Johnston, J. M., Carr, J. E., & Mellichap, F. H. (2017). A history of the professional credentialing of applied behavior analysts. The Behavior Analyst, 40, 523–538.

  9. Lindsley, O. R. (1991). From technical jargon to plain English for application. Journal of Applied Behavior Analysis, 24(3), 449–458.

    Article  Google Scholar 

  10. Malott, R. W. (2018). True confessions of a narrator: Using narrative in textbook writing, or it’s gotta be fun or else it won’t be fun. Perspectives on Behavior Science, 41(2), 569–574.

    Article  Google Scholar 

  11. Paolacci, G., & Chandler, J. (2014). Inside the turk: Understanding mechanical turk as a participant pool. Current Directions in Psychological Science, 23, 184–188.

    Article  Google Scholar 

  12. Phillips, M. J., & Harris, M. (2015). What’s in a name? An evaluation of public perceptions around job role titles within the modern anesthesia team. Journal of Perioperative Practice, 25(4), 68–71.

    Article  Google Scholar 

  13. Witt, J. C., Moe, G., Gutkin, T. B., & Andrews, L. (1984). The effect of saying the same thing in different ways: The problem of language and jargon in school-based consultation. Journal of School Psychology, 22, 361–367.

    Article  Google Scholar 

  14. WordItOut. (n.d.). https://worditout.com/word-cloud/create

Download references

Funding

No funding was received for this study.

Author information

Affiliations

Authors

Corresponding author

Correspondence to Erica S. Jowett Hirst.

Ethics declarations

Conflict of Interest

The authors declare that they have no conflict of interest.

Ethical Approval

All procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.

Informed Consent

Informed consent was obtained from all individual participants included in the study.

Additional information

Publisher’s Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Reprints and Permissions

About this article

Verify currency and authenticity via CrossMark

Cite this article

Boydston, P.S., Jowett Hirst, E.S. Public Perceptions and Understanding of Job Titles Related to Behavior Analysis. Behav Analysis Practice 13, 394–401 (2020). https://doi.org/10.1007/s40617-019-00384-z

Download citation

Keywords

  • BCBA®
  • behavior analyst
  • Board Certified Behavior Analyst®
  • dissemination