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A Review of the Use and Appeal of Flavored Electronic Cigarettes

  • Tobacco (K Garrison, Section Editor)
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Abstract

Purpose of Review

E-cigarettes are available in a variety of flavors not found in traditional tobacco products (i.e., “nontraditional flavors”), which is a commonly cited reason for e-cigarette use. This review examines the prevalence of nontraditional-flavored e-cigarette use, mechanisms through which flavorings enhance product appeal, use of nontraditional-flavored e-cigarettes for smoking cessation, and differences in these findings between youth and adults.

Recent Findings

Nontraditional-flavored e-cigarettes are used at e-cigarette initiation by the majority of youth. These flavors enhance the appeal of e-cigarettes by creating sensory perceptions of sweetness and coolness and masking the aversive taste of nicotine. Use of nontraditional-flavored e-cigarettes is higher among youth and young adults (vs. older adults) and among nonsmokers (vs. combustible cigarette smokers).

Summary

Nontraditional-flavored e-cigarettes are popular among youth, but may be less common among older adults and combustible cigarette smokers. Further research is needed to determine whether use of e-cigarettes in nontraditional flavors affects smoking cessation.

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Authors and Affiliations

  1. Department of Preventive Medicine, University of Southern California Keck School of Medicine, 2001 N Soto Street, Los Angeles, CA, 90032, USA

    Nicholas I. Goldenson, Adam M. Leventhal & Kelsey A. Simpson

  2. Department of Psychology, University of Southern California, Los Angeles, CA, USA

    Adam M. Leventhal

  3. Department of Preventive Medicine, University of Southern California Keck School of Medicine, 2001 N Soto Street, 312-G, Los Angeles, CA, 90032, USA

    Jessica L. Barrington-Trimis

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  1. Nicholas I. Goldenson
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Correspondence to Jessica L. Barrington-Trimis.

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AL, KS, and JBT declare no conflicts of interest. NG accepted a job with JUUL Labs on February 10, 2019, and did not contribute to the paper after that date.

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Goldenson, N.I., Leventhal, A.M., Simpson, K.A. et al. A Review of the Use and Appeal of Flavored Electronic Cigarettes. Curr Addict Rep 6, 98–113 (2019). https://doi.org/10.1007/s40429-019-00244-4

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