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Effektiv und effizient steuern mit Predictive Analytics

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  • Bayer AG
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Controlling & Management Review Aims and scope

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Literatur

  • Gartner Inc. (2017): Gartner IT Glossary: Predictive Analytics, http://gtnr.it/2dmgUDQ (letzter Abruf: 01.08.2017).

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  • Gholamzadeh Nabati, E./ Thoben K. (2016): On Applicability of Big Data Analytics in the Closed-Loop Product Lifecycle: Integration of CRISP-DM Standard, in: Harik R. et al. (eds): Product Lifecycle Management for Digital Transformation of Industries. Proceedings of the 13th International Conference on Product Lifecycle Management (PLM). IFIP Advances in Information and Communication Technology, Vol. 492, Cham, S. 457–467. www.springerprofessional.de/link/12140838

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  • Schäffer, U./ Weber, J. (2015): Controlling — Trends & Benchmarks, Vallendar.

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Authors and Affiliations

  1. Bayer AG, Leverkusen, Deutschland

    Lothar Burow (Head of Corporate Business Intelligence)

  2. CTcon Management Consultants, München, Deutschland

    Yvonne Gerards (Principal) &  Matthias Demmer (Projektleiter)

Authors
  1. Lothar Burow
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  2. Yvonne Gerards
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  3. Matthias Demmer
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Correspondence to Lothar Burow.

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Burow, L., Gerards, Y. & Demmer, M. Effektiv und effizient steuern mit Predictive Analytics. Control Manag Rev 61, 48–56 (2017). https://doi.org/10.1007/s12176-017-0122-3

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  • DOI: https://doi.org/10.1007/s12176-017-0122-3

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