Skip to main content
SpringerLink
Log in

Sponsoring effektiv und effizient gestalten

  • Schwerpunkt
  • Sponsoring-Controlling
  • Published:
Controlling & Management Review Aims and scope

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Abb. 1

Literatur

  • Hohenauer, R. (2016): Sponsoring-Wirkung auf das Kaufverhalten, Wiesbaden.

    Book  Google Scholar 

  • IEG (2016): IEG Sponsorship Report, http://www.statista.com/statistics/196864/global-sponsorship-spending-since-2007/ (letzter Abruf: 19.10.2016).

    Google Scholar 

  • Meffert, H./Burmann, C./Kirchgeorg, M. (2012): Marketing: Grundlagen marktorientierter Unternehmensführung, 11. Auflage, Wiesbaden. www.springerprofessional.de/link/4532610

    Book  Google Scholar 

  • O’Reilly, N./Lafrance Horning, D. (2013): Leveraging Sponsorship: The Activation Ratio, in: Sport Management Review, 16 (4), S. 424–437.

    Article  Google Scholar 

  • Papadimitriou, D./Apostolopoulou, A. (2009): Olympic Sponsorship Activation and the Creation of Competitive Advantage, in: Journal of Promotion Management, 15 (1/2), S. 90–117.

    Article  Google Scholar 

  • Raiffeisen (2016): Raiffeisen Super League Exklusiv, https://www.welovefootball.ch/de.html (letzter Abruf: 19.10.2016).

    Google Scholar 

  • Reinecke, S./Janz, S. (2007): Marketingcontrolling: Sicherstellen von Marketingeffektivität und -effizienz, Stuttgart.

    Google Scholar 

  • Rutschmann, M./Belz, C. (2014): Reales Marketing: Kunden zum Kauf führen. Kaufprozess — Kaufhandlung — Erfolg, Stuttgart.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Institut für Marketing der Universität St. Gallen (HSG), St. Gallen, Schweiz

    Dominik Schwizer &  Sven Reinecke

Authors
  1. Dominik Schwizer
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Sven Reinecke
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Dominik Schwizer.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Schwizer, D., Reinecke, S. Sponsoring effektiv und effizient gestalten. Control Manag Rev 61, 24–31 (2017). https://doi.org/10.1007/s12176-017-0001-y

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s12176-017-0001-y

Search

Navigation