, Volume 55, Issue 5, pp 422–429 | Cite as

Consumer Decision Making in the Information Age

  • Petr Houdek
  • Petr Koblovský
  • Daniel ŠťastnýEmail author
  • Marek Vranka
Social Science and Public Policy


Providing people with more information and more options may seem as a good policy. However, because of limited attention and cognitive resources, people are not able to use all available information and freedom of choice effectively to achieve their own best interests. When cognitive resources and attention are depleted, decision making becomes shallow and intuitive, often unable to take important aspects of given situations into account – even though this information is readily available. An intuitive decision making may lead to suboptimal outcomes by overestimating the importance of the most salient cues and disregarding the less obvious future consequences. Although this creates a demand for decision making aides that could be satisfied by markets, policy regulation may be necessary in some areas. We provide specific examples of problems arising from limited attention together with solutions based on behavioral economics approach to policy making known as nudging.


Limited attention Cognitive biases Information asymmetry Libertarian paternalism Nudging 

JEL Classification

D03 D82 

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Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  • Petr Houdek
    • 1
    • 2
  • Petr Koblovský
    • 2
  • Daniel Šťastný
    • 2
    • 3
    Email author
  • Marek Vranka
    • 4
  1. 1.Faculty of Business AdministrationUniversity of Economics in PraguePragueCzech Republic
  2. 2.Faculty of Social and Economic StudiesJ. E. Purkyně University in Ústí nad LabemÚstí nad LabemCzech Republic
  3. 3.School of BusinessUniversity of New York in PraguePragueCzech Republic
  4. 4.School of ArtsChrales UniversityPragueCzech Republic

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