The Price and New Title Output of Scholarly Books: 2009–2016

Article
  • 20 Downloads

Abstract

The majority of scholars in the humanities and the social sciences, the scientific, technical, and medical, and the legal, tax, and regulatory fields are interested in the state of scholarly book publishing because these books often play a pivotal role in the often-opaque tenure, promotion, and grant application process. In the past, several studies analyzed new title output and scholarly book prices. However, no one investigated the impact of the Recession of 2007–2009 on scholarly books. This study looks at the impact of this recession, its impact on scholarly book prices and new title output between 2009 and 2016, and makes a series of recommendations for university presses.

Keywords

Scholarly book prices Scholarly book new title output University presses Commercial scholarly publishers Academic societies Recession of 2007–2009 

References

  1. 1.
    Eisenstein EL. The printing press as an agent of change (volumes 1 and 2 in one). Cambridge: Cambridge University Press; 1980. p. 22–182.CrossRefGoogle Scholar
  2. 2.
    Eisenstein EL. The printing revolution in early modern Europe. Cambridge: Cambridge University Press; 2012. p. 78–115.CrossRefGoogle Scholar
  3. 3.
    Dittmar JE. Information technology and economic change: the impact of the printing press. Q J Econ. 2011;126:1133–72.CrossRefGoogle Scholar
  4. 4.
    Greco AN. Academic libraries and the economics of scholarly publishing in the twentieth-first century: portfolio theory, product differentiation, economic rent, perfect price discrimination, and the cost of prestige. J Sch Publ. 2015;47(1):1–43.CrossRefGoogle Scholar
  5. 5.
    Greco AN. The market for university press books in the United States: 1985-1999. Learn Publ. 2001;14(2):97–105.CrossRefGoogle Scholar
  6. 6.
    Greco AN. The general reader market for university press books in the United States, 1990–1999, with projections for the Years 2000 through 2004. J Sch Publ. 2001;32(2):61–86.CrossRefGoogle Scholar
  7. 7.
    Porter ME. What is strategy? Harv Bus Rev. 1996;74(6):70.Google Scholar
  8. 8.
    Porter ME. Competitive strategy: techniques for analyzing industries and competitors. New York: The Free Press; 1998, p. 32–44, 47–71.Google Scholar
  9. 9.
    Porter ME. Competitive advantage: creating and sustaining superior performance. New York: The Free Press; 1998, p 4–10, 14–25.Google Scholar
  10. 10.
    Porter ME. The five competitive forces that shape strategy. Harv Bus Rev. 2008;86(1):80–2.Google Scholar
  11. 11.
    Porter ME. Competitive advantage: creating and sustaining superior performance. New York: The Free Press; 1998. p. 25–45.CrossRefGoogle Scholar
  12. 12.
    Porter ME. On competition, updated and expanded. Cambridge: Harv Business School Press; 2008. p. 127–34.Google Scholar
  13. 13.
    Chandler AD. Strategy and structure: chapters in the history of the American industrial enterprise. Cambridge: MIT Press; 1980. p. 19–51.Google Scholar
  14. 14.
    Greco AN. The impact of disruptive technologies on scholarly journals. J Sch Publ. 2006;48(1):17–39.CrossRefGoogle Scholar
  15. 15.
    Emery E, Lucraft C, Morka A, Pyne R. The OA effect: how does open access affect the usage of scholarly books? Springer Nature White Paper. http://www.springernature.com/gp/open-research/journals-books/books/the-oa-effect. Accessed 20 Dec 2017.
  16. 16.
    Liu J. The predatory effects of copyright piracy. George Mason Law Rev. 2017;24(40):961–79.Google Scholar
  17. 17.
    Milliot J. Pearson rises above. Publishers weekly, August 28; 2017, p. 57–58.Google Scholar
  18. 18.
  19. 19.
    RELX major stockholders. https://finance.yahoo.com/quote/RELX/holders?p=RELX. Accessed Sept 2017.
  20. 20.
    The National Bureau of Economic Research. U.S. business cycle expansions and contractions. http://www.nber.org/cycles/cyclesmain.html. Accessed June 2017.
  21. 21.
    U.S. Department of the Treasury. The financial crisis response in charts: April 2012, https://www.treasury.gov/resource-center/data-chart-center/Documents/20120413_FinancialCrisisResponse.pdf.
  22. 22.
    Taylor JB. Causes of the financial crisis and the slow recovery. https://www.hoover.org/sites/default/files/across-the-great-divide-ch3.pdf. Accessed June 2017.
  23. 23.
    Claessens S, Kose MA, Laeven L, Valencia F. Understanding financial crises: causes, consequences, and policy responses. https://www.imf.org/external/np/seminars/eng/2012/fincrises/pdf/ck/pdf. Accessed June 2017.
  24. 24.
    Greco AN, Spendley AM. The price of university press books 2012–2014. J Sch Publ. 2016;47(2):106–20.CrossRefGoogle Scholar
  25. 25.
    Greco AN, Aiss C. University presses in the 21st Century: the potential impact of big data and predictive analytics on scholarly book marketing. J Sch Publ. 2015;46(2):105–40.CrossRefGoogle Scholar
  26. 26.
    Greco AN, Wharton RM, Sen S. The price of university press books: 2009–2011. J Sch Publ. 2012;43(4):363–80.Google Scholar
  27. 27.
    Greco AN, Wharton RM. The market demand for university press books: 2008–2015. J Sch Publ. 2010;41(1):1–15.Google Scholar
  28. 28.
    Greco AN, Estelami H, Wharton RM. The changing market for university press books: 1997–2002. J Sch Publ. 2005;36(4):187–220.CrossRefGoogle Scholar
  29. 29.
    Greco AN, editor. Essential JSP: critical insights into the world of scholarly publishing, vol. 1. Toronto: University of Toronto Press; 2011. p. 13–32.Google Scholar
  30. 30.
    Greco AN, Estelami H, Wharton RM. The scholarly book buyer’s decision process: a national survey of university faculty. J Sch Publ. 2008;40(1):66–96.CrossRefGoogle Scholar
  31. 31.
    Greco AN, Estelami H, Wharton RM, Jones R. The changing college and university library market for non-profit university press books and journals. J Sch Publ. 2007;39(1):1–32.CrossRefGoogle Scholar
  32. 32.
    Gulati R, Nahria N, Wohlgezogen F. Roaring out of a recession. Harv Bus Rev. 2010;88(3):63–9.Google Scholar
  33. 33.
    Beatty SE, Kahle LR. Alternative hierarchies of the attitude-behavior relationship: the impact of brand commitment and habit. J Acad Mark Sci. 1988;16(2):1–10.CrossRefGoogle Scholar
  34. 34.
    Simon H, Bilstein F, Luby F, Conrad D. Pricing in an economic downturn: a pricing manifesto for CFOs. Corpo Finance Rev. 2009;13(4):5–13.Google Scholar
  35. 35.
    Quelch, J. How to market in a recession. Harv Bus Rev. https://hbr.org/2008/09/how-to-market-in-a-recession. Accessed June 2017.
  36. 36.
    Roberto, M. 4 steps to growth during a recession. Harv Bus Rev. https://hbr.org/2008/04/4-steps-to-growth-during-a-rec. Accessed June 2017.
  37. 37.
    Nickell D, Rollins M, Hellman K. How to not only survive but thrive during recession: a multi-wave, discovery-oriented study. J Bus Ind Mark. 2013;28(5):455–61.CrossRefGoogle Scholar
  38. 38.
    Clerides SK. Price discrimination with differentiated products: definition and identification. Econ Inq. 2004;42(2):402–12.CrossRefGoogle Scholar
  39. 39.
    Rothchild M. A two-armed bandit theory of market pricing. J Econ Theory. 1974;9:185–201.CrossRefGoogle Scholar
  40. 40.
    Sundararajan A. Nonlinear pricing of information goods. Manag Sci. 2004;50(12):1660–1.CrossRefGoogle Scholar
  41. 41.
    Hauser JR. Pricing theory and the role of marketing science. J Bus. 1984;57(1):S67.Google Scholar
  42. 42.
    Hauser JR. Pricing theory and the role of marketing science. J Bus. 1984;54:S70.Google Scholar
  43. 43.
    Zeckhauser R. Comments: Behavioral versus rational economics: what you see is what you conquer. J Bus. 1986;59(4):S438–49.Google Scholar
  44. 44.
    Camerer CF. The behavioral challenge to economics: Understanding normal people; 2003. File:///C::/Users/Al/Downloads/camerer.pdf.Google Scholar
  45. 45.
    The National Bureau of Economic Research. U.S. business cycle expansions and contractions. http://www.nber.org/cycles/cyclesmain.html. Accessed June 2017.
  46. 46.
    O’Neill E, Bloom H. The Iceman Cometh. New Haven: Yale University Press; 2006.Google Scholar

Copyright information

© Springer Science+Business Media, LLC, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Gabelli School of BusinessFordham UniversityBronxUSA

Personalised recommendations