Sādhanā

, 43:43 | Cite as

A distinctive approach to obtain higher page rank through search engine optimization

Article
  • 111 Downloads

Abstract

Search engine optimization (SEO) pertains to the activity of optimizing individual websites and webpages to get higher page rank in the search results. Websites are ordinarily optimized through back links, while individual webpages are optimized through specific keywords. In this paper, we propose a framework based on set of guidelines for keyword research analysis and back links generation. The proposed framework suggests that webpage content should be based on keywords and the site traffic should be monitored through referrals. We argue that if a website has some prevalent and pertinent keywords in its content and title along with a reasonable amount of back links that help watch the website traffic, then we can get better rank for the website in the search results. The framework also emphasizes that proper keyword selection and link building should be taken into account when developers and designers work on a software development project. The results of the study are reported here.

Keywords

Search engine optimization electronic commerce keyword analysis back link watch site crawl web crawler keyword density site indexing 

References

  1. 1.
    Shih B Y, Chen C Y and Chen Z S 2013 Retracted: an empirical study of an internet marketing strategy for search engine optimization. Human Factors and Ergonomics in Manufacturing and Service Industries 23(6): 528–540CrossRefGoogle Scholar
  2. 2.
    Andrews D, Nonnecke B and Preece J 2003 Electronic survey methodology: A case study in reaching hard-to-involve Internet users. International journal of Human-Computer Interaction 16(2): 185–210CrossRefGoogle Scholar
  3. 3.
    Egria G and Bayrak C 2014 The role of search engine optimization on keeping the user on the site. Procedia Computer Science 36: 335–342CrossRefGoogle Scholar
  4. 4.
    Yang Z, Shi Y and Wang B 2015 Search engine marketing, financing ability and firm performance in E-commerce. Procedia Computer Science 55: 1106–1112CrossRefGoogle Scholar
  5. 5.
    Yalçın N and Köse U 2010 What is search engine optimization: SEO? Procedia-Social and Behavioral Sciences 9: 487–493CrossRefGoogle Scholar
  6. 6.
    Malaga R A 2010 Search engine optimization—black and white hat approaches. Advances in Computers 78: 1–39CrossRefGoogle Scholar
  7. 7.
    Cui M and Hu S 2011 Search engine optimization research for website promotion. In: Information Technology, Computer Engineering and Management Sciences (ICM), 2011 International Conference on (Vol. 4), pp. 100–103. IEEEGoogle Scholar
  8. 8.
    Wang F, Li Y and Zhang Y 2011 An empirical study on the search engine optimization technique and its outcomes. In: 2nd International Conference on Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011, pp. 2767–2770. IEEEGoogle Scholar
  9. 9.
    Kumar S M, Revathy P and Vijayalakshmi K 2009 Implementation of two-tier link extractor in optimized search engine filtering system. In: IEEE International Conference on Internet Multimedia Services Architecture and Applications (IMSAA), 2009, pp. 1–4. IEEEGoogle Scholar
  10. 10.
    Li-Hsing H, Jui-Chen H, Meng-Huang L and Hui-Yi H 2010 The application of search engine optimization for internet marketing: an example of the motel websites. In: The 2nd International Conference on Computer and Automation Engineering (ICCAE), 2010 (Vol. 1), pp. 380–383. IEEEGoogle Scholar
  11. 11.
    Chung P T, Chung S H and Hui C K 2012 A web server design using search engine optimization techniques for web intelligence for small organizations. In: Systems, Applications and Technology Conference (LISAT), 2012 IEEE Long Island, pp. 1–6. IEEEGoogle Scholar
  12. 12.
    Yunfeng M 2010 A study on tactics for corporate website development aiming at search engine optimization. In: Second International Workshop on Education Technology and Computer Science (ETCS), 2010 (Vol. 3), pp. 673–675. IEEEGoogle Scholar
  13. 13.
    Elgharabawy M A and Ayu M A 2011 Web content accessibility and its relation to Webometrics ranking and search engines optimization. In: International Conference on Research and Innovation in Information Systems (ICRIIS), 2011, pp. 1–6. IEEEGoogle Scholar
  14. 14.
    Zhu C and Wu G 2011 Research and analysis of search engine optimization factors based on reverse engineering. In: Third International Conference on Multimedia Information Networking and Security (MINES), 2011, pp. 225–228. IEEEGoogle Scholar
  15. 15.
    Rajaram M and Vadivu S 2010 Web caching in Semantic Web based multiple search engines. In: IEEE International Conference on Computational Intelligence and Computing Research (ICCIC), 2010, pp. 1–7. IEEEGoogle Scholar
  16. 16.
    Wang S, Xu K, Zhang Y and Li F 2011 Search engine optimization based on algorithm of BP neural networks. In: Seventh International Conference on Computational Intelligence and Security (CIS), 2011, pp. 390–394. IEEEGoogle Scholar
  17. 17.
    Yuan S, Mu B and Zhang X 2010 Implementation for full-text search and rank optimization in e-commerce. In: International Conference on Computer Design and Applications (ICCDA), 2010 (Vol. 2), pp. 2–196. IEEEGoogle Scholar
  18. 18.
    Somani A and Suman U 2011 Counter measures against evolving search engine spamming techniques. In: 3rd International Conference on Electronics Computer Technology (ICECT), 2011 (Vol. 6), pp. 214–217. IEEEGoogle Scholar
  19. 19.
    Egele M, Kolbitsch C and Platzer C 2011 Removing web spam links from search engine results. Journal in Computer Virology 7(1): 51–62CrossRefGoogle Scholar
  20. 20.
    Ayanso A and Karimi A 2015 The moderating effects of keyword competition on the determinants of ad position in sponsored search advertising. Decision Support Systems 70: 42–59CrossRefGoogle Scholar
  21. 21.
    Ortiz-Cordova A, Yang Y and Jansen B J 2015 External to internal search: Associating searching on search engines with searching on sites. Information Processing and Management 51(5): 718–736CrossRefGoogle Scholar
  22. 22.
    Amin G R and Emrouznejad A 2011 Optimizing search engines results using linear programming. Expert Systems with Applications 38(9): 11534–11537.CrossRefGoogle Scholar
  23. 23.
    Mavridis T and Symeonidis A L 2015 Identifying valid search engine ranking factors in a Web 2.0 and Web 3.0 context for building efficient SEO mechanisms. Engineering Applications of Artificial Intelligence 41: 75–91CrossRefGoogle Scholar
  24. 24.
    Pan B 2015 The power of search engine ranking for tourist destinations. Tourism Management 47: 79–87CrossRefGoogle Scholar
  25. 25.
    Berman R and Katona Z 2013 The role of search engine optimization in search marketing. Marketing Science 32(4): 644–651CrossRefGoogle Scholar
  26. 26.
    Höchstötter N and Lewandowski D 2009 What users see—Structures in search engine results pages. Information Sciences 179(12): 1796–1812CrossRefGoogle Scholar
  27. 27.
    Beel J, Gipp B and Wilde E 2009 Academic Search Engine Optimization (ASEO) Optimizing Scholarly Literature for Google Scholar & Co. Journal of scholarly publishing 41(2): 176–190Google Scholar
  28. 28.
    Giomelakis D and Veglis A 2015 Employing search engine optimization techniques in online news articles. Studies in Media and Communication 3(1): 22–33CrossRefGoogle Scholar

Copyright information

© Indian Academy of Sciences 2018

Authors and Affiliations

  1. 1.Shaheed Zulfikar Ali Bhutto Institute of Science and TechnologyIslamabadPakistan

Personalised recommendations