Impact of Shipping Distance on Online Retailers’ Sales: A Case Study of Maiyang on Tmall
- 67 Downloads
Many studies have qualitatively explained that information and communication technology (ICT) has loosened the restrictions of distance and space on retailers’ sales. Few empirical studies, however, have explored the impact of shipping distance on online retailers’ sales. This study examined the Maiyang (M-Y) store on Tmall in China as a case study to investigate the relationship between shipping distance and sales. The results showed that sales volume in 2014 at the county level did not strictly obey the distance decay law. The shipped distance of high-priced commodities may not be much longer than that of low-priced commodities. Within the scope of investigation, the relationships between income, cost, and net profit curves do not follow central place theory. Goods have neither thresholds nor ranges. The key factor in the spatial discrepancy of sales is the size of market. The impact of shipping distance on sales is not as strong as that of traditional retailers in Information Era.
Keywordsonline retailers shipping distance central place theory
Unable to display preview. Download preview PDF.
We would like to thank M-Y for its data support, and we acknowledge the reviews of anonymous referees.
- Anderson W P, 2012. Economic Geography. New York: Routledge.Google Scholar
- Farag S, Schwanen T, Dijst M et al., 2007. Shopping online and/or in-store? A structural equation model of the relationships between e-shopping and in-store shopping. Transportation Research Part A: Policy and Practice, 41(2): 125–141. doi: 10.1016/j.tra.2006.02.003Google Scholar
- Ghezzi A, Mangiaracina R, Perego A, 2012. Shaping the e- commerce logistics strategy: a decision framework. International Journal of Engineering Business Management, 4(1): 1–13. doi: 10.5772/51647Google Scholar
- Huang Xiujuan, Huang Fucai, 2007. Analysis on influence factors of tourism international competitiveness with PCR. Economic Geography, 27(5): 847–851. (in Chinese)Google Scholar
- Huang Jinchuan, Chen Shouqiang, 2015. Classification of China’s urban agglomerations. Progress in Geography, 34(3): 290–301. (in Chinese)Google Scholar
- Kaplan D, Wheeler J O, Holloway S, 2009. Urban Geography. 2nd ed. New York: Wiley.Google Scholar
- Kolars J, Nystuen J D, 1974. Geography: the Study of Location, Culture and Environment. New York: McGraw-Hill.Google Scholar
- Morgan K, 2001. The exaggerated death of geography: localised learning, innovation and uneven development. Technology, 89(1): 32–49.Google Scholar
- Morgan K, 2004. The exaggerated death of geography. Geography, 89(1): 32–49.Google Scholar
- National Bureau of Statistics of China, 2015. China Statistical Yearbook 2015. Beijing: China Statistics Press. (in Chinese)Google Scholar
- Nemoto T, Visser J, Yoshimoto R, 2001. Impacts of information and communication technology on urban logistics system. In: Joint OECD/ECMT Seminar on the Impacts of E-Commerce on Transport. Paris: OECD/ECMT.Google Scholar
- Rayport J F, Sviokla J J, 1994. Managing in the marketspace. Harvard Business Review, 72(6): 141–150. doi: 10.1016/0024-6301(95)91061-1Google Scholar
- Wang Shijun, Feng Zhangxian, Liu Daping et al., 2012. Basic perspective and preliminary framework for the theoretical innovation and development of central place theory in new times. Progress in Geography, 31(10): 1256–1263. (in Chinese)Google Scholar
- Xu Xueqiang, Zhu Jianru, 1988. Modern Urban Geography. Beijing: China Architecture & Building Press. (in Chinese)Google Scholar
- Yu Jinyan, Liu Weidong, Wang Liang, 2013. Analysis of virtual trading area of C2C e-commerce based on temporal distance: a case study of 50 cosmetics retail stores on TAOBAO in Beijing. Acta Geographica Sinica, 68(10): 1380–1388. (in Chinese)Google Scholar
- Zhang Xin. 2010. Research on Concentration of Web Information Flows Distance Decay. Shijiazhuang: Hebei Normal University. (in Chinese)Google Scholar
- Zhang Haixia, Zhou Lingqiang, 2013. Factor components and differences of the park-based recreational happiness for urban residents: a case study of Hangzhou. Scientia Geographica Sinica, 33(9): 1074–1081. (in Chinese)Google Scholar