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Description, characterization, and evaluation of an online social networking community: the American Cancer Society’s Cancer Survivors Network®

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Abstract

Purpose

To describe (a) the conceptualization, purpose, and features of The American Cancer Society’s Cancer Survivors Network® (CSN; http://csn.cancer.org), (b) the ongoing two-phase evaluation process of CSN, and (c) the characteristics of CSN members.

Methods

An online opt-in self-report survey of CSN members (N = 4762) was conducted and digital metrics of site use were collected.

Results

Annually, CSN attracts over 3.6 million unique users from over 200 countries/territories. Most commonly used site features are discussion boards (81.1%), the search function (63.8%), and the member resource library (50.2%). The survey sample is mostly female (69.6%), non-Hispanic white (84.1%), and self-identified as a cancer survivor (49.8%), or both cancer survivor and cancer caregiver (31.9%). A larger number of survey respondents reported head and neck cancer (12.5%), relative to cancer incidence/prevalence data.

Conclusions

The volume of CSN traffic suggests high demand among cancer survivors and caregivers for informational and/or emotional support from other cancer survivors and caregivers. CSN may be particularly beneficial for individuals with rare cancers. Furthermore, this study documents a group of individuals whose cancer experience is multifaceted (e.g., survivors became caregivers or vice versa), and for whom CSN has the capacity to provide support at multiple points during their cancer experiences.

Implications for Cancer Survivors

CSN is a free, internet-based social networking site available to all cancer survivors and caregivers, worldwide. Evaluation of the site is ongoing and will be used to inform improvements to usability, reach, recruitment, retention, and potential health impact(s) of this valuable resource.

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Acknowledgements

We thank The American Cancer Society Survivors Network® members for their time in planning the evaluation and completing the evaluation surveys. Several researchers provided input and expertise to the creation of the instrument used in the longitudinal survey including J. Lee Westmaas (American Cancer Society Behavioral Research Center) and Robert Kraut and colleagues at Carnegie Mellon University. CSN research also benefited from John Yen and colleagues at The Pennsylvania State University who provided invaluable insights into the assessment of online communities. Finally, we acknowledge Greta Greer (Retired, American Cancer Society), as the original creator of the Cancer Survivors Network.

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Correspondence to E. A. Fallon.

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The authors declare that they have no conflicts of interest.

Ethical approval

Prior to data collection, IRB approval (Morehouse School of Medicine IRB # 516176) was obtained. Informed consent was obtained from all individual participants included in the study. Furthermore, all procedures performed in studies involving human participants were in accordance with the ethical standards of the institutional and/or national research committee and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards. This article does not contain any animal research.

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Fallon, E.A., Driscoll, D., Smith, T. et al. Description, characterization, and evaluation of an online social networking community: the American Cancer Society’s Cancer Survivors Network®. J Cancer Surviv 12, 691–701 (2018). https://doi.org/10.1007/s11764-018-0706-8

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  • DOI: https://doi.org/10.1007/s11764-018-0706-8

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