Skip to main content
Log in

Can eyes reveal interest? Implicit queries from gaze patterns

  • Original Paper
  • Published:
User Modeling and User-Adapted Interaction Aims and scope Submit manuscript

Abstract

We study a new research problem, where an implicit information retrieval query is inferred from eye movements measured when the user is reading, and used to retrieve new documents. In the training phase, the user’s interest is known, and we learn a mapping from how the user looks at a term to the role of the term in the implicit query. Assuming the mapping is universal, that is, the same for all queries in a given domain, we can use it to construct queries even for new topics for which no learning data is available. We constructed a controlled experimental setting to show that when the system has no prior information as to what the user is searching, the eye movements help significantly in the search. This is the case in a proactive search, for instance, where the system monitors the reading behaviour of the user in a new topic. In contrast, during a search or reading session where the set of inspected documents is biased towards being relevant, a stronger strategy is to search for content-wise similar documents than to use the eye movements.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Similar content being viewed by others

References

  • Budzik, J. Hammond, K.J.: User interactions with everyday applications as context for just-in-time information access. In: 5th International Conference on Intelligent User Interfaces, pp. 44–51. ACM, New Orleans (2000)

  • Claypool, M., Le, P., Wased, M., Brown, D.: Implicit interest indicators. In: 6th International Conference on Intelligent User Interfaces, pp. 33–40. Santa Fe (2001)

  • Conati C., Mertena C.: Eye-tracking for user modeling in exploratory learning environments: an empirical evaluation. Knowl. Based Syst. 20, 557–574 (2007)

    Article  Google Scholar 

  • Czerwinski, M., Dumais, S., Robertson, G., Dziadosz, S., Tiernan, S., van Dantzich, M.: Visualizing implicit queries for information management and retrieval. In: SIGCHI Conference on Human Factors in Computing Systems, pp. 560–567. Pittsburgh (1999)

  • Dhanjal, C., Gunn, S.R., Shawe-Taylor, J.: Sparse feature extraction using generalised partial least squares. In: IEEE International Workshop on Machine Learning for Signal Processing, pp. 27–32. Maynooth (2006)

  • DiCiccio T.J., Efron B.: Bootstrap confidence intervals. Stat. Sci. 11, 189–228 (1996)

    Article  MATH  MathSciNet  Google Scholar 

  • Dumais, S., Cutrell, E., Sarin, R., Horvitz, E.: Implicit queries (IQ) for contextualized search. In: 27th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, p. 594. ACM, Sheffield (2004)

  • Farquhar J.D.R., Hardoon D.R., Meng H., Shawe-Taylor J., Szedmak S.: Two view learning: SVM-2K, theory and practice. In: Weiss, Y., Schölkopf, B., Platt, J. (eds) Advances in Neural Information Processing Systems, pp. 355–362. MIT Press, Cambridge (2006)

    Google Scholar 

  • Fono, D., Vertegaal, R.: EyeWindows: evaluation of eye-controlled zooming windows for focus selection. In: SIGCHI Conference on Human Factors in Computing Systems, pp. 151–160. ACM Press, Portland (2005)

  • Fox S., Karnawat K., Mydland M., Dumais S., White T.: Evaluating implicit measures to improve web search. ACM Trans. Inf. Syst. 23, 147–168 (2005)

    Article  Google Scholar 

  • Granaas M.M., McKay T.D., Laham R.D., Hurt L.D., Juola J.F.: Reading moving text on a CRT screen. Hum. Factors 26, 97–104 (1984)

    Google Scholar 

  • Hardoon D.R., Szedmak S.R., Shawe-Taylor J.R.: Canonical correlation analysis: an overview with application to learning methods. Neural Comput. 16, 2639–2664 (2004)

    Article  MATH  Google Scholar 

  • Hardoon, D.R., Ajanki, A., Puolamaki, K., Shawe-Taylor, J., Kaski, S.: Information retrieval by inferring implicit queries from eye retrieval by inferring implicit queries from eye movements. In: 11th Intelligence and Statistics. San Juan. Electronic proceedings at http://www.stat.umn.edu/~aistat/proceedings/start.htm (2007)

  • Howard D.L., Crosby M.E.: Snapshots from the eye: towards strategies for viewing biblographic citations. In: Savendy, G., Smith, M.J. (eds) Human-Computer Interaction: Software and Hardware Interfaces, pp. 488–493. Elsevier, Amsterdam (1993)

    Google Scholar 

  • Joachims, T., Granka, L., Pan, B., Hembrooke, H., Gay, G.: Accurately interpreting clickthrough data as implicit feedback. In: 28th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, pp. 154–161. ACM, Salvador (2005)

  • Kelly D., Teevan J.: Implicit feedback for inferring user preference: a bibliography. ACM SIGIR Forum 37, 18–28 (2003)

    Article  Google Scholar 

  • King, L.: The relationship between scene and eye movements. In: 35th Annual Hawaii International Conference on System Sciences, p. 136b. Big Island (2002)

  • Levy-Schoen A., O’Regan K.: The control of eye movements in reading. In: Kolers, P.A., Wrolstad, M.E., Bouma, H. (eds) Processing of visible language, pp. 7–36. Plenum Press, New York (1979)

    Google Scholar 

  • Maglio P.P., Campbell C.S.: Attentive agents. Commun. ACM 46, 47–51 (2003)

    Article  Google Scholar 

  • Maglio, P.P., Barrett, R., Campbell, C.S., Selker, T.: SUITOR: an attentive information system. In: International Conference on Intelligent User Interfaces, pp. 169–176. ACM, New Orleans (2000)

  • Meng, H., Hardoon, D.R., Shawe-Taylor, J., Szedmak, S.: Generic object recognition by distinct features combination in machine learning. In: 17th Annual Symposium on Electronic Imaging, pp. 90–98. San Jose (2005)

  • Puolamäki, K., Kaski, S. (eds.): Proceedings of the NIPS 2005 Workshop on Machine Learning for Implicit Feedback and User Modeling. Helsinki University of Technology, Otaniemi. http://www.cis.hut.fi/inips2005/ (2006)

  • Puolamäki, K., Salojärvi, J., Savia, E., Simola, J. Kaski, S.: Combining eye movements and collaborative filtering for proactive information retrieval. In: 28th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, pp. 146–153. Salvador, (2005)

  • Rafter, R., Smyth, B.: Passive profiling from server logs in an online recruitment environment. In: Workshop on Intelligent Techniques for Web Personalization, pp. 35–41. Seattle (2001)

  • Rayner K.: Eye movements in reading and information processing: 20 years of research. Psychol. Bull. 124, 372–422 (1998)

    Article  Google Scholar 

  • Rosipal R., Trejo L.J.: Kernel partial least squares regression in reproducing kernel Hilbert space. J. Mach. Learn. Res. 2, 97–123 (2001)

    Article  Google Scholar 

  • Salojärvi, J., Kojo, I., Simola, J., Kaski, S.: Can relevance be inferred from eye movements in information retrieval?. In: Workshop on Self-Organizing Maps. Kyushu Institute of Technology, Hibikino, pp. 261–266. Kitakyushu (2003)

  • Salojärvi J., Puolamäki K., Kaski S.: Implicit relevance feedback from eye movements. In: Duch, W., Kacprzyk, J., Oja, E., Zadrozny, S. (eds) Artificial Neural Networks: Biological Inspirations—ICANN 2005, Lecture Notes in Computer Science 3696, pp. 513–518. Springer, Berlin (2005)

    Chapter  Google Scholar 

  • Salojärvi, J., Puolamäki, K., Simola, J., Kovanen, L., Kojo, I. Kaski, S.: Inferring relevance from eye movements: feature extraction. Technical Report A82, Helsinki University of Technology, Publications in Computer and Information Science. http://www.cis.hut.fi/eyechallenge2005/ (2005b)

  • Salton G., McGill M.J.: Introduction to Modern Information Retrieval. McGraw-Hill, New York (1983)

    MATH  Google Scholar 

  • Turpin, A., Scholer, F.: User performance versus precision measures for simple search tasks. In: 29th Annual International ACM SIGIR Conference on Research and Development in Information Retrieval, pp. 11–18. Seattle (2006)

  • Ward D.J., MacKay D.J.C.: Fast hands-free writing by gaze direction. Nature 418, 838 (2002)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Antti Ajanki.

Additional information

The authors appear in alphabetical order.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Ajanki, A., Hardoon, D.R., Kaski, S. et al. Can eyes reveal interest? Implicit queries from gaze patterns. User Model User-Adap Inter 19, 307–339 (2009). https://doi.org/10.1007/s11257-009-9066-4

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11257-009-9066-4

Keywords

Navigation