Social Indicators Research

, Volume 134, Issue 2, pp 455–472 | Cite as

Estimating Quality of Life and Place with Location Theory: The McBucks Index

  • Perry BurnettEmail author
  • Travis Brooks
  • Patrick Bassett


Interest in quality of life and place (QOL) has increased dramatically over the past few decades. Traditionally, QOL across geographic areas has been measured with two approaches: objective measures based on revealed preference theory via compensating differentials and subjective or stated preference approaches. While recent work has attempted to statistically link the two approaches, this paper presents a new alternative approach to measuring QOL across geographic areas founded on location theory from the multidisciplinary field of regional science using chain store data. While highly correlated with the other two approaches, the index developed here is also easily and quickly updated and able to provide insights that are not available with the two traditional means.


Quality of life Quality of place Location theory McBucks Index McDonald’s Starbucks 


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Copyright information

© Springer Science+Business Media Dordrecht 2016

Authors and Affiliations

  1. 1.Department of Economics and MarketingUniversity of Southern IndianaEvansvilleUSA

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