Happy Tourists, Unhappy Locals
The most recent of literature focuses more often on the happiness of tourists, rather than the happiness of residents affected by tourism. However, this study aims at filling this gap with a new and refreshing perspective. This is carried out by using the European Social Survey (2010–2012) merged with Eurostat tourism data at the province (NUTS2) level. Staying consistent with homophily or ingroup preference theories, we find that domestic tourists contribute more to the happiness of locals than foreign tourists. Also by staying consistent with Irridex theory, we find that tourism at low levels of development contributes more to happiness than tourism at a high level of development.
KeywordsTourism Happiness Life satisfaction Subjective wellbeing (Swb) European social survey (Ess)
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