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Do Positive and Negative Stereotypes of Gay and Heterosexual Men Affect Job-Related Impressions?

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Abstract

Traditional gender stereotypes encompass (typically masculine) agency, comprising task-related competence, and (typically feminine) communion or warmth. Both agency and communion are important for successful performance in many jobs. Stereotypes of gay men include the perception that they are less gender-typed than their heterosexual counterparts are (i.e., more gay-stereotypical and less masculine). Using a German sample, Experiment 1 (n = 273) tested whether gay men at the same time appear higher in communion, but lower in agency than heterosexual men and whether a trade-off in hireability impressions results between both groups if jobs require both agency and communion. We measured participants’ willingness to work together with applicants, in addition to hireability, as dependent variables, and we assessed as mediators perceived masculinity, how gay-stereotypical male targets were judged, as well as perceived communion and agency. Findings showed that gay men appeared more gay-stereotypical, less masculine, and more communal than heterosexual men, but no difference in agency was observed. The direct effects of sexual orientation on willingness to engage in work-related contact and on hireability were not significant. Instead, both positive and negative indirect effects of sexual orientation on hireability/contact were found. Experiment 2 (n = 32) replicated the findings pertaining to agency, communion, and masculinity and demonstrated that a gay applicant appeared better suited for traditionally feminine jobs, whereas a heterosexual applicant appeared better suited for traditionally masculine jobs. We discuss who is discriminated under which conditions, based on gender-related stereotypes, when men’s sexual orientation is revealed in work contexts.

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Acknowledgements

The current research was funded by the German Research Foundation (DFG, STE 938/11–1). We thank Felix Göttert, Inga Bette, Katharina Köhler, and Lisa Marie Wagner for help with data collection and Rebecca Aust for valuable comments on a previous version of this paper.

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Correspondence to Melanie C. Steffens.

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The authors declare that they have no conflict of interest.

Research Involving Human Participants and/or Animals

The present research was approved by the Board of Ethics of the Faculty of Psychology, University of Koblenz-Landau. Participants were treated following APA standards and the Declaration of Helsinki. Data were collected anonymously, participants were fully debriefed immediately after data collection and then decided whether they allow us to analyze their data or not.

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Informed consent was obtained at the beginning of data collection. The respective German language form is available from the first author.

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Steffens, M.C., Niedlich, C., Beschorner, R. et al. Do Positive and Negative Stereotypes of Gay and Heterosexual Men Affect Job-Related Impressions?. Sex Roles 80, 548–564 (2019). https://doi.org/10.1007/s11199-018-0963-z

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  • DOI: https://doi.org/10.1007/s11199-018-0963-z

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