Skip to main content
SpringerLink
Log in

Journal of the Academy of Marketing Science 1973–2018: an analytical retrospective

  • Published:
Scientometrics Aims and scope Submit manuscript

Abstract

This paper analyses the entire publication history of the Journal of the Academy of Marketing Science (JAMS) by analyzing 1747 documents from 1973 to June 2018. Citation networks were examined from available metadata such as author and index keywords, and institutional affiliations, and abstracts were analyzed using network analysis and text mining techniques. The analysis is supported by the use of data visualization tools and community detection algorithms. Results suggest three main communities addressed throughout JAMS’ publication history (firm capability and performance, brand and value co-creation and customer service) and nine main themes (brands’ strategic value, firms’ strategy and financial performance, customer service, sales, marketing communications, retailing, distribution channel, global markets, and corporate social responsibility). Although empirical quantitative studies account the larger type of research published by JAMS, results also highlight JAMS’ contribution to marketing theory building and methodological issues in the shape of both conceptual/theoretical papers and scale development papers.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Fig. 1
Fig. 2
Fig. 3
Fig. 4
Fig. 5
Fig. 6
Fig. 7
Fig. 8
Fig. 9
Fig. 10
Fig. 11
Fig. 12

Similar content being viewed by others

References

  • Albrecht, C. M., Hattula, S., & Lehmann, D. R. (2017). The relationship between consumer shopping stress and purchase abandonment in task-oriented and recreation-oriented consumers. Journal of the Academy of Marketing Science, 45(5), 720–740.

    Article  Google Scholar 

  • Allen, A. M., Brady, M. K., Robinson, S. G., & Voorhees, C. M. (2015). One firm’s loss is another’s gain: Capitalizing on other firms’ service failures. Journal of the Academy of Marketing Science, 43(5), 648–662.

    Article  Google Scholar 

  • Arunachalam, S., Ramaswami, S. N., Herrmann, P., & Walker, D. (2018). Innovation pathway to profitability: The role of entrepreneurial orientation and marketing capabilities. Journal of the Academy of Marketing Science, 46, 1–23.

    Article  Google Scholar 

  • Auh, S., Spyropoulou, S., Menguc, B., & Uslu, A. (2014). When and how does sales team conflict affect sales team performance? Journal of the Academy of Marketing Science, 42(6), 658–679.

    Article  Google Scholar 

  • Babin, B. J., Boles, J. S., & Robin, D. P. (2000). Representing the perceived ethical work climate among marketing employees. Journal of the Academy of Marketing Science, 28(3), 345–358.

    Article  Google Scholar 

  • Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16(1), 74–94.

    Article  Google Scholar 

  • Bagozzi, R. P., Gopinath, M., & Nyer, P. U. (1999). The role of emotions in marketing. Journal of the Academy of Marketing Science, 27(2), 184–206.

    Article  Google Scholar 

  • Beverland, M. B., Wilner, S. J., & Micheli, P. (2015). Reconciling the tension between consistency and relevance: Design thinking as a mechanism for brand ambidexterity. Journal of the Academy of Marketing Science, 43(5), 589–609.

    Article  Google Scholar 

  • Blodgett, J. G., Lu, L. C., Rose, G. M., & Vitell, S. J. (2001). Ethical sensitivity to stakeholder interests: A cross-cultural comparison. Journal of the Academy of Marketing Science, 29(2), 190–202.

    Article  Google Scholar 

  • Boles, J., & Burton, S. (1992). An examination of free elicitation and response scale measures of feelings and judgments evoked by television advertisements. Journal of the Academy of Marketing Science, 20(3), 225–233.

    Article  Google Scholar 

  • Brasel, S. A., & Gips, J. (2014). Enhancing television advertising: Same-language subtitles can improve brand recall, verbal memory, and behavioral intent. Journal of the Academy of Marketing Science, 42(3), 322–336.

    Article  Google Scholar 

  • Burton, S., Lichtenstein, D. R., Netemeyer, R. G., & Garretson, J. A. (1998). A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates. Journal of the Academy of Marketing Science, 26(4), 293–306.

    Article  Google Scholar 

  • Calma, A., & Davies, M. (2015). Studies in higher education 1976–2013: A retrospective using citation network analysis. Studies in Higher Education, 40(1), 4–21. https://doi.org/10.1080/03075079.2014.977858.

    Article  Google Scholar 

  • Calma, A., & Davies, M. (2017). Geographies of influence: A citation network analysis of Higher Education 1972–2014. Scientometrics, 110(3), 1579–1599. https://doi.org/10.1007/s11192-016-2228-3.

    Article  Google Scholar 

  • Cavusgil, S. T., & Cavusgil, E. (2012). Reflections on international marketing: Destructive regeneration and multinational firms. Journal of the Academy of Marketing Science, 40(2), 202–217.

    Article  Google Scholar 

  • Chen, D., Fu, Y., & Shang, M. (2009). A fast and efficient heuristic algorithm for detecting community structures in complex networks. Physica A: Statistical Mechanics and its Applications, 388, 2741–2749. https://doi.org/10.1016/j.physa.2009.03.022.

    Article  Google Scholar 

  • Clarivate Analytics. (2018). InCites Journal Citation Reports: Journal of the Academy of Marketing Science. Retrieved June 25, 2018, from http://jcr.incites.thomsonreuters.com.ezp.lib.unimelb.edu.au.

  • Cohen, J. A. (1960). A coefficient of agreement for nominal scales. Educational and Psychological Measurement, 20, 37–46.

    Article  Google Scholar 

  • Cron, W. L., Baldauf, A., Leigh, T. W., & Grossenbacher, S. (2014). The strategic role of the sales force: Perceptions of senior sales executives. Journal of the Academy of Marketing Science, 42(5), 471–489.

    Article  Google Scholar 

  • Davies, M., & Calma, A. (2016). Academy of management journal 1958–2014: A citation analysis. Scientometrics, 108(2), 959–975. https://doi.org/10.1007/s11192-016-1998-y.

    Article  Google Scholar 

  • Davies, M., & Calma, A. (2017). Getting cited: A reconsideration of purpose. Australian Universities’ Review, 59(1), 69–75.

    Google Scholar 

  • Davies, M., & Calma, A. (2018). Australasian Journal of Philosophy 1947–2016: A retrospective using citation and social network analyses. Global Intellectual History., 15, 23. https://doi.org/10.1080/23801883.2018.1478233.

    Google Scholar 

  • Diamantopoulos, A., Sarstedt, M., Fuchs, C., Wilczynski, P., & Kaiser, S. (2012). Guidelines for choosing between multi-item and single-item scales for construct measurement: A predictive validity perspective. Journal of the Academy of Marketing Science, 40(3), 434–449.

    Article  Google Scholar 

  • Dick, A. S., & Basu, K. (1994). Customer loyalty: Toward an integrated conceptual framework. Journal of the Academy of Marketing Science, 22(2), 99–113.

    Article  Google Scholar 

  • Eisend, M., & Küster, F. (2011). The effectiveness of publicity versus advertising: A meta-analytic investigation of its moderators. Journal of the Academy of Marketing Science, 39(6), 906–921.

    Article  Google Scholar 

  • Esper, T. L., Ellinger, A. E., Stank, T. P., Flint, D. J., & Moon, M. (2010). Demand and supply integration: A conceptual framework of value creation through knowledge management. Journal of the Academy of Marketing Science, 38(1), 5–18.

    Article  Google Scholar 

  • Freling, T. H., Crosno, J. L., & Henard, D. H. (2011). Brand personality appeal: Conceptualization and empirical validation. Journal of the Academy of Marketing Science, 39(3), 392–406.

    Article  Google Scholar 

  • Guidry, J. A., Hollier, B. G., Johnson, L., Tanner, J. R., & Veltsos, C. (2004). Surveying the cites: A ranking of marketing journals using citation analysis. Marketing Education Review, 14(1), 0–59.

    Article  Google Scholar 

  • Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40(3), 414–433.

    Article  Google Scholar 

  • Harmeling, C. M., Moffett, J. W., Arnold, M. J., & Carlson, B. D. (2017). Toward a theory of customer engagement marketing. Journal of the Academy of Marketing Science, 45(3), 312–335.

    Article  Google Scholar 

  • Hogreve, J., Bilstein, N., & Mandl, L. (2017). Unveiling the recovery time zone of tolerance: When time matters in service recovery. Journal of the Academy of Marketing Science, 45(6), 866–883.

    Article  Google Scholar 

  • Hollebeek, L. D., Srivastava, R. K., & Chen, T. (2016). SD logic–informed customer engagement: Integrative framework, revised fundamental propositions, and application to CRM. Journal of the Academy of Marketing Science, 47, 1–25.

    Google Scholar 

  • Homburg, C., Bornemann, T., & Kretzer, M. (2014). Delusive perception—Antecedents and consequences of salespeople’s misperception of customer commitment. Journal of the Academy of Marketing Science, 42(2), 137–153.

    Article  Google Scholar 

  • Hsu, L., Fournier, S., & Srinivasan, S. (2016). Brand architecture strategy and firm value: How leveraging, separating, and distancing the corporate brand affects risk and returns. Journal of the Academy of Marketing Science, 44(2), 261–280.

    Article  Google Scholar 

  • Hult, G. T. M., & Ferrell, O. C. (2012). A tribute to forty years of top-level marketing research. Journal of Academy of Marketing Science, 40(1), 1–7.

    Article  Google Scholar 

  • Hult, G. T. M., Neese, W. T., & Bashaw, R. E. (1997). Faculty perceptions of marketing journals. Journal of Marketing Education, 19(1), 37–52.

    Article  Google Scholar 

  • Hult, G. T. M., Reimann, M., & Schilke, O. (2009). Worldwide faculty perceptions of marketing journals: Rankings, trends, comparisons, and segmentations. globalEDGE Business Review, 3(3), 1–23.

    Google Scholar 

  • Johnston, W. J., Le, A. N. H., & Cheng, J. M. S. (2017). A meta-analytic review of influence strategies in marketing channel relationships. Journal of the Academy of Marketing Science, 46, 1–29.

    Google Scholar 

  • Kamakura, W. A., Ramón-Jerónimo, M. A., & Gravel, J. D. V. (2012). A dynamic perspective to the internationalization of small-medium enterprises. Journal of the Academy of Marketing Science, 40(2), 236–251.

    Article  Google Scholar 

  • Kostoff, R. N., Toothman, D. R., Eberhart, H. J., & Humenik, J. A. (2001). Text mining using database tomography and bibliometrics: A review. Technological Forecasting and Social Change, 68(3), 223–253.

    Article  Google Scholar 

  • Kukar-Kinney, M., & Close, A. G. (2010). The determinants of consumers’ online shopping cart abandonment. Journal of the Academy of Marketing Science, 38(2), 240–250.

    Article  Google Scholar 

  • Kumar, V., Rajan, B., Gupta, S., & Dalla Pozza, I. (2017). Customer engagement in service. Journal of the Academy of Marketing Science, 47, 1–23.

    Google Scholar 

  • LaFleur, E. K., Reidenbach, R. E., Robin, D. P., & Forrest, P. J. (1995). An exploration of rule configuration effects on the ethical decision processes of advertising professionals. Journal of the Academy of Marketing Science, 24(1), 66–76.

    Article  Google Scholar 

  • Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context. Journal of the Academy of Marketing Science, 32(3), 293–311.

    Article  Google Scholar 

  • Landis, J. R., & Koch, G. G. (1977). The measurement of observer agreement for categorical data. Biometrics, 33, 159–174.

    Article  MATH  Google Scholar 

  • Leeflang, P. S., & Parreño-Selva, J. (2012). Cross-category demand effects of price promotions. Journal of the Academy of Marketing Science, 40(4), 572–586.

    Article  Google Scholar 

  • Lehmann, D. R. (2005). Journal evolution and the development of marketing. Journal of Public Policy & Marketing, 24(1), 137–142.

    Article  Google Scholar 

  • Lenz, I., Wetzel, H. A., & Hammerschmidt, M. (2017). Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI. Journal of the Academy of Marketing Science, 45(5), 677–697.

    Article  Google Scholar 

  • Lim, E. A. C., Lee, Y. H., & Foo, M. D. (2017). Frontline employees’ nonverbal cues in service encounters: A double-edged sword. Journal of the Academy of Marketing Science, 45(5), 657–676.

    Article  Google Scholar 

  • Liu, X., & Murata, T. (2009). Advanced modularity-specialized label propagation algorithm for detecting communities in networks. Physica A: Statistical Mechanics and its Applications, 389(7), 1493–1500. https://doi.org/10.1016/j.physa.2009.12.019.

    Article  Google Scholar 

  • Luke, R. H., & Doke, E. R. (1987). Marketing journal hierarchies: Faculty perceptions, 1986–1987. Journal of the Academy of Marketing Science, 15(1), 74–78.

    Article  Google Scholar 

  • Luo, X., Wieseke, J., & Homburg, C. (2012). Incentivizing CEOs to build customer- and employee-firm relations for higher customer satisfaction and firm value. Journal of the Academy of Marketing Science, 40(6), 745–758.

    Article  Google Scholar 

  • Lusch, R. F., Vargo, S. L., & Tanniru, M. (2010). Service, value networks and learning. Journal of the Academy of Marketing Science, 38(1), 19–31.

    Article  Google Scholar 

  • Madden, T. J., Fehle, F., & Fournier, S. (2006). Brands matter: An empirical demonstration of the creation of shareholder value through branding. Journal of the Academy of Marketing Science, 34(2), 224–235.

    Article  Google Scholar 

  • Mahar, S., Wright, P. D., Bretthauer, K. M., & Hill, R. P. (2014). Optimizing marketer costs and consumer benefits across “clicks” and “bricks”. Journal of the Academy of Marketing Science, 42(6), 619–641.

    Article  Google Scholar 

  • Malhotra, N. K. (1996). The impact of the Academy of Marketing Science on marketing scholarship: An analysis of the research published in JAMS. Journal of the Academy of Marketing Science, 24(4), 291–298.

    Article  Google Scholar 

  • Martin, K. D., Johnson, J. L., & French, J. J. (2011). Institutional pressures and marketing ethics initiatives: The focal role of organizational identity. Journal of the Academy of Marketing Science, 39(4), 574–591.

    Article  Google Scholar 

  • Mazodier, M., & Rezaee, A. (2013). Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges. Journal of the Academy of Marketing Science, 41(5), 586–600.

    Article  Google Scholar 

  • Meyer-Waarden, L., & Benavent, C. (2009). Grocery retail loyalty program effects: Self-selection or purchase behavior change? Journal of the Academy of Marketing Science, 37(3), 345–358.

    Article  Google Scholar 

  • Miniard, P. W., Jayanti, R. K., Alvarez, C. M., & Dickson, P. R. (2018). What brand extensions need to fully benefit from their parental heritage. Journal of the Academy of Marketing Science, 46, 1–16.

    Article  Google Scholar 

  • Morgan, N. A., Katsikeas, C. S., & Vorhies, D. W. (2012). Export marketing strategy implementation, export marketing capabilities, and export venture performance. Journal of the Academy of Marketing Science, 40(2), 271–289.

    Article  Google Scholar 

  • Nakata, C., & Sivakumar, K. (2001). Instituting the marketing concept in a multinational setting: The role of national culture. Journal of the Academy of Marketing Science, 29(3), 255–276.

    Article  Google Scholar 

  • Nikolaeva, R., & Bicho, M. (2011). The role of institutional and reputational factors in the voluntary adoption of corporate social responsibility reporting standards. Journal of the Academy of Marketing Science, 39(1), 136–157.

    Article  Google Scholar 

  • Olson, E. L., & Thjømøe, H. M. (2009). Sponsorship effect metric: Assessing the financial value of sponsoring by comparisons to television advertising. Journal of the Academy of Marketing Science, 37(4), 504.

    Article  Google Scholar 

  • Parker, J. R., Lehmann, D. R., Keller, K. L., & Schleicher, M. G. (2018). Building a multi-category brand: When should distant brand extensions be introduced? Journal of the Academy of Marketing Science, 46(2), 300–316.

    Article  Google Scholar 

  • Peloza, J., & Shang, J. (2011). How can corporate social responsibility activities create value for stakeholders? A systematic review. Journal of the Academy of Marketing Science, 39(1), 117–135.

    Article  Google Scholar 

  • Ranjan, K. R., & Read, S. (2016). Value co-creation: Concept and measurement. Journal of the Academy of Marketing Science, 44(3), 290–315.

    Article  Google Scholar 

  • Rasoulian, S., Grégoire, Y., Legoux, R., & Sénécal, S. (2017). Service crisis recovery and firm performance: Insights from information breach announcements. Journal of the Academy of Marketing Science, 45(6), 789–806.

    Article  Google Scholar 

  • Samiee, S., & Chabowski, B. R. (2012). Knowledge structure in international marketing: A multi-method bibliographic analysis. Journal of the Academy of Marketing Science, 40, 364–386.

    Article  Google Scholar 

  • Scheer, L. K., Miao, C. F., & Palmatier, R. W. (2015). Dependence and interdependence in marketing relationships: Meta-analytic insights. Journal of the Academy of Marketing Science, 43(6), 694–712.

    Article  Google Scholar 

  • Scimago Lab. (2018). Scimago Journal and Country Rank: Journal of the Academy of Marketing Science. Retrieved June 25, 2018, from https://www.scimagojr.com.

  • Seggie, S. H., & Griffith, D. A. (2009). What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals. Journal of Marketing, 73(January), 122–132.

    Article  Google Scholar 

  • Sen, S., Bhattacharya, C. B., & Korschun, D. (2006). The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment. Journal of the Academy of Marketing Science, 34(2), 158–166.

    Article  Google Scholar 

  • Shannahan, K. L., Bush, A. J., & Shannahan, R. J. (2013). Are your salespeople coachable? How salesperson coachability, trait competitiveness, and transformational leadership enhance sales performance. Journal of the Academy of Marketing Science, 41(1), 40–54.

    Article  Google Scholar 

  • Sheng, S., Zhou, K. Z., Li, J. J., & Guo, Z. (2018). Institutions and opportunism in buyer–supplier exchanges: The moderated mediating effects of contractual and relational governance. Journal of the Academy of Marketing Science, 46, 1–18.

    Article  Google Scholar 

  • Smith, N. C. (2009). Bounded goodness: Marketing implications of Drucker on corporate responsibility. Journal of the Academy of Marketing Science, 37(1), 73–84.

    Article  MathSciNet  Google Scholar 

  • Song, R., Moon, S., Chen, H. A., & Houston, M. B. (2018). When marketing strategy meets culture: The role of culture in product evaluations. Journal of the Academy of Marketing Science, 46(3), 384–402.

    Article  Google Scholar 

  • Sorescu, A., Warren, N. L., & Ertekin, L. (2017). Event study methodology in the marketing literature: An overview. Journal of the Academy of Marketing Science, 45(2), 186–207.

    Article  Google Scholar 

  • Sridhar, S., Narayanan, S., & Srinivasan, R. (2014). Dynamic relationships among R&D, advertising, inventory and firm performance. Journal of the Academy of Marketing Science, 42(3), 277–290.

    Article  Google Scholar 

  • Swoboda, B., Puchert, C., & Morschett, D. (2016). Explaining the differing effects of corporate reputation across nations: A multilevel analysis. Journal of the Academy of Marketing Science, 44(4), 454–473.

    Article  Google Scholar 

  • Szymanski, D. M., & Henard, D. H. (2001). Customer satisfaction: A meta-analysis of the empirical evidence. Journal of the Academy of Marketing Science, 29(1), 16–35.

    Article  Google Scholar 

  • Touzani, M., & Moussa, S. (2010). Ranking marketing journals using the search engine Google Scholar. Marketing Education Review, 20(3), 229. https://doi.org/10.2753/MER1052-8008200304.

    Article  Google Scholar 

  • van der Borgh, M., & Schepers, J. (2017). Are conservative approaches to new product selling a blessing in disguise? Journal of the Academy of Marketing Science, 46, 1–22.

    Google Scholar 

  • Varadarajan, R. (2017). Innovating for sustainability: A framework for sustainable innovations and a model of sustainable innovations orientation. Journal of the Academy of Marketing Science, 45(1), 14–36.

    Article  Google Scholar 

  • Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: Continuing the evolution. Journal of the Academy of Marketing Science, 36(1), 1–10.

    Article  Google Scholar 

  • Wang, F., Zhang, X. P. S., & Ouyang, M. (2009). Does advertising create sustained firm value? The capitalization of brand intangible. Journal of the Academy of Marketing Science, 37(2), 130–143.

    Article  Google Scholar 

  • Weerawardena, J., Mort, G. S., Salunke, S., Knight, G., & Liesch, P. W. (2015). The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: A dynamic capabilities approach. Journal of the Academy of Marketing Science, 43(2), 221–239.

    Article  Google Scholar 

  • Wu, Q., Luo, X., Slotegraaf, R. J., & Aspara, J. (2015). Sleeping with competitors: The impact of NPD phases on stock market reactions to horizontal collaboration. Journal of the Academy of Marketing Science, 43(4), 490–511.

    Article  Google Scholar 

  • Xie, C., Bagozzi, R. P., & Grønhaug, K. (2015). The role of moral emotions and individual differences in consumer responses to corporate green and non-green actions. Journal of the Academy of Marketing Science, 43(3), 333–356.

    Article  Google Scholar 

  • Xie, J., Szymanski, B. K., & Liu, X. (2011). SLPA: Uncovering overlapping communities in social networks via a speaker-listener interaction dynamic process. In 2011 11th IEEE international conference on data mining workshops, 11 December 2011, Vancouver, BC, Canada.

  • Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and brand equity. Journal of the Academy of Marketing Science, 28(2), 195–211.

    Article  Google Scholar 

  • Yoon, B., & Park, Y. (2004). A text-mining-based patent network: Analytical tool for high-technology trend. Journal of High Technology Management Research, 15(1), 37–50.

    Article  Google Scholar 

  • Zielke, S., & Komor, M. (2015). Cross-national differences in price–role orientation and their impact on retail markets. Journal of the Academy of Marketing Science, 43(2), 159–180.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Faculty of Business and Economics, The University of Melbourne, Carlton, VIC, 3053, Australia

    Angelito Calma

  2. Universidad Europea de Valencia, Valencia, Spain

    José Martí-Parreño

  3. Melbourne Graduate School of Education, The University of Melbourne, Parkville, VIC, 3053, Australia

    Martin Davies

Authors
  1. Angelito Calma
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. José Martí-Parreño
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Martin Davies
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Angelito Calma.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Calma, A., Martí-Parreño, J. & Davies, M. Journal of the Academy of Marketing Science 1973–2018: an analytical retrospective. Scientometrics 119, 879–908 (2019). https://doi.org/10.1007/s11192-019-03080-5

Download citation

  • Received:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s11192-019-03080-5

Keywords

Search

Navigation